Job Description:

General Position Summary:

This position will be responsible for driving The Reynolds Company’s business strategy to accelerate growth in the Smart Components businesses. These businesses include industrial components, motor control, sensors, safety, small controllers, and distributed I/O.

This position will be the technical liaison between Rockwell Automation and the distributor, provide technical, marketing, and commercial leadership for sales growth, be responsible to supporting the commercial plan for the Smart Components businesses and take a lead role in developing a competency plan to ensure that support functions (inside/outside sales) are adequately prepared to maximize share gain for the Smart Components businesses in their selling market.

The Smart Components specialist will be held accountable on the revenue performance of the assigned product segments.

Key Responsibilities:

• Serve as domain expert around Smart Components business and continuously build competency.


• Focal point for all communications around Rockwell Automation and Reynolds Company on Smart Components business.


• Be the technical resource for the customer and Reynolds Company sales team for Smart Components business.


• Responsible for developing and implementing the Smart Components Business strategy and commercial plan for sales growth in conjunction with Rockwell Automation and Reynolds Company leadership.


• Responsible for launching new Smart Components products and technologies to Reynolds Company sales team and customers.  This includes product training, demonstration, competency, working with marketing team, and target account identification with sales team. 


• Demonstrates the ability to describe and apply the fundamentals of industrial components, motor control, sensors, safety, and machine-level controls / architectures (controllers, distributed I/O) in manufacturing environments.


• Have core competency for the current technology and products for Smart Components business as it relates to the assigned products and provide competency training for Reynolds sales team and customers as needed.


• Work with Rockwell Automation Smart Components field business leads to provide feedback regarding target accounts and sales growth opportunities, technical and commercial information, new products, promotions, competition, and assistance when required.


• Participate in account planning and sales strategy focusing on new customer acquisition and existing customer expansion. Lead the sales force in promoting the Smart Components solution to existing and new customers with presentations, demonstrations, technical pre-sales and post-sales support.


• Provides selection and design advice for most assigned products in common configurations and leverage the proper Rockwell Automation resources, as needed.


• Able to differentiate products/solutions from competition and promote the differences as meaningful benefits to the customer.


• Responsible for supporting multiple locations as required.


• Able to identify and demonstrate technology solutions for customer applications.

Marketing & Sales Skills:

• Be comfortable influencing customer on value of The Reynolds Company and Rockwell Automation solutions vs competition.


• Coordinate sales teaming efforts required to identify and close account conversions and target sales opportunities.


• Able to motivate, support and lead inside and outside sales teams to proactively implement business plan.


• Strong presentation skills in group and individual situations.


• Strong arbitration skills to effectively listen, communicate, and gain consensus.


• Acts courageously by sharing viewpoints openly and directly with others, providing relevant and timely information and feedback, as required.


• Seek out and embrace relevant perspectives when assessing a situation or making a decision; demonstrate clear understanding of multiple viewpoints.


• Able to analyze market conditions, develop an annual business plan and coordinate its implementation.


• Able to administer and implement marketing, promotion programs, and product launches from Rockwell Automation product businesses.


• Ability to understand market conditions, competitive forces, determine market share, and identify opportunities for growth.

Minimum Qualification Requirements:

• Bachelor of Science in Engineering –OR– equivalent combination of skills, experience, or education


• 3 years of experience / knowledge applying Rockwell Automation’s products or equivalent competitive solutions.


• Travel to customers within assigned geography will be required.


• Ability to determine customer needs and to follow through on commitments.


• Retain and convey a positive attitude in challenging circumstances.


• The ability to demonstrate strong interpersonal communication skills, multi-tasking, detail and deadline oriented in a fast-paced environment, strong internal and external customer service skills.


• Good technical writing & presentation skills with ability to present Rockwell Automation’s value proposition to mid / large size groups of customers (external and internal) both commercially and technically.


• Demonstrates ability to work independently and be self-motivated.