Digital Content Marketing Manager at Herff Jones in Indianapolis, Indiana

Job Description:

Position Title: Content Marketing Manager

Location: Indianapolis, IN (Hybrid)

Starting Pay for position: $68,000 base salary per year

THE MOST TRUSTED NAME IN CELEBRATING STUDENT MILESTONES - HERFF JONES

Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones' products include class rings and jewelry, caps and gowns, diplomas, frames, announcements, and Greek accessories as well as motivation and recognition programs. Since 1920, our team has worked alongside students, faculty, and staff on campuses nationwide to help build a stronger community and celebrate student milestones. Our continued success relies on hiring extraordinary talent, with a passion for making a difference and eagerness to roll up the sleeves, to help us write the story of our next 100 years.

Content Marketing Manager (Full Time) - Indianapolis, IN

Your Opportunity: The Herff Jones team is looking for a Content Marketing Manager to join our team in Indianapolis, Indiana.

Here's How You'll Make an Impact:

As a Content Marketing Manager, you will own our influencer marketing, social strategy, and content creation.

Our ideal candidate will be a strategic thinker, skilled with creating content for web and social. Someone who can take high-level ideas and turn them into short and long-term plans that are measurable. You are naturally customer-centric - working backward from their needs and thrive in a fast-paced environment that requires strong creative and technical skills. Team oriented with excellent communication skills and an attitude that strives for excellence.

At Herff Jones we may have been around for over 100 years but we still have the mentality of a scrappy startup. For you, that means your job may grow and change over time. As we see it for right now, however, here are the challenges that we want you to tackle:

• Own the creation and strategy of social content calendars that support the promotion of individual business lines and overall brand message
• Manage the Herff Jones Influencer Program
• Continuously measure and improve content performance
• Monitor and provide detailed analytics reports for web and social
• Assist with the development and execution of paid social ad campaigns
• Stay up-to-date with the latest industry trends and customer challenges in order to deliver customer centric content that drives business results
• Research and implement new social strategies across social platforms
• Work closely with senior leaders, marketing teammates, and other internal team members to review and ensure a consistent message
• Increase engagement and following of social media accounts
• Develop both brand and demand generation content
• Attend Company and Industry events to capture social media and web content
• Assist in coordinating photo shoots for social and web use

What You'll Bring to the Table:

• 5-7 years of experience in content marketing, social media, or similar digital marketing roles
• Track record of success increasing social engagement and demand
• Experience running large influencer campaigns both nationally and locally
• Ability to tell compelling stories
• Skilled in the use of Adobe Creative Suite and Canva
• Have photography and videography experience with shooting and editing
• Ability to shoot on a DSLR as well as an iPhone workflow for creating and delivering content
• A naturally creative and curious thinker always looking to test new things
• Excellent writing, editing, presentation and communication skills
• Experienced copywriter with both brand messaging and direct response persuasion
• Demonstrated ownership of the full life cycle of content from conception to delivery to maturity including strategy and definition, feature roadmap, optimization, and reporting.
• Strong verbal and written communication skills with demonstrated experience engaging and influencing consumer behavior.
• Strong analytical skills with the ability to use data and metrics to back up assumptions, recommendations, and drive actions.
• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
• Demonstrated ability to understand and discuss technical concepts and evaluate opportunistic new ideas with internal and external partners.
• Ability to think strategically and execute methodically.
• Ability to thrive in a fast-paced environment where continuous innovation is desired.
• History of teamwork and willingness to roll up one's sleeves to get the job done.

JOIN THE BEST TEAM ON THE FIELD IN SPORT, SPIRIT & ACHIEVEMENT

About Herff Jones:

Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones' products include class rings and jewelry, caps and gowns, diplomas and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 1,400 employees and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 100 years. For more information about Herff Jones, please visit www.herffjones.com .

Herff Jones, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Herff Jones strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

Any employment agency, person or entity that submits a résumé into this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Herff Jones. Herff Jones will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Other details

• Job Family JF_Marketing
• Pay Type Salary