Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies.
The dynamic and forward-thinking environment attracts top talent, eager to be part of a team reshaping the future of laser-based technologies. Renowned for its pioneering solutions, this company is transforming industries with precision and innovation. This is where disruption meets excellence, forging a path toward new career possibilities. Interested in coming into a rapidly growing organization and making an immediate impact? Reach out to us today!
Summary:
The Product and Vertical Marketing Manager is responsible for developing and implementing strategic marketing initiatives to promote company products and services within specific industry verticals. This role involves conducting market research, identifying target audiences, and creating tailored marketing campaigns to drive demand and generate leads. The Product and Vertical Marketing Manager collaborates with cross-functional teams to align marketing efforts with product development, sales objectives, and overall business goals.
What You'll Do:
Develop and execute marketing strategies to promote company products and solutions within targeted industry verticals.
Conduct market research to identify industry trends, customer needs, and competitive landscape.
Define target buyer and develop messaging, positioning, and value propositions for each vertical market segment.
Create and manage marketing campaigns, including content development, advertising, email marketing, and social media outreach.
Collaborate with product management and sales teams to understand product features, benefits, and competitive differentiation.
Develop marketing collateral, such as case studies, whitepapers, and solution briefs, to support sales efforts.
Plan and execute industry-specific events, trade shows, and webinars to engage target audiences and generate leads.
Track and analyze marketing performance metrics, including lead generation, conversion rates, and pipeline contribution.
Provide market feedback and insights to inform product roadmap prioritization and go-to-market strategies.
Stay informed about industry trends, emerging technologies, and competitive developments to identify opportunities and threats.
What You'll bring:
Bachelor's degree in Marketing, Business Administration, or related field. (Master's degree preferred)
Proven experience in product marketing, vertical marketing, or related roles.
Deep understanding of marketing principles, strategies, and tactics.
Strong analytical skills with the ability to interpret market data and customer insights.
Excellent communication and presentation skills, with the ability to effectively articulate complex concepts.
Experience developing marketing campaigns and content for specific target audiences.
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Ability to work collaboratively with cross-functional teams and external partners.
Results-oriented mindset with a focus on driving measurable business outcomes.
Industry knowledge and experience in relevant vertical markets is a plus.
What you'll Get from Us: • Enjoy a competitive base salary with unlimited growth potential! • Comprehensive Medical Benefits + Paid Holidays + PTO • Opportunities for career growth and professional development - this is paramount to our success - making YOU successful! • A dynamic and collaborative work environment where you are working alongside some of the brightest minds in the industry. • If you are a results-driven, technically savvy individual with a passion for joining a company that is revolutionizing an entire industry, we invite you to join our team. Help us shape the future of Laser Innovation and make a significant impact on the success of our clients as well as our environment. Apply today to be part of the LP family! Learn more at www.laserphotonics.com
Reports to: Marketing Director
Location: Orlando, FL
Compensation:
The compensation package will be competitive and includes comprehensive benefits and an equity component.
Laser Photonics upholds a strong commitment to equal opportunity employment. We value diversity, ensuring that every applicant is evaluated for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran status, disability, or any other protected status under relevant federal, state, or local laws.