Posted in Marketing 12 days ago.
Type: Full Time
Job Description
About This Role
Reporting to the Sr. Director of HCP Marketing, the Senior Product Manager, HCP Marketing will drive key HCP marketing initiatives to drive growth for Biogen's MS brands.
What You'll Do
* Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
* Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.
* Lead HCP marketing initiatives in close collaboration with other key functional partners. Specific initiatives may include:
o Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
o Develop field sales materials with consistent pull through of aligned messages - includes digital visual aid, leave behinds etc.
o Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives.
o Coordinate competitive intelligence and appropriate response plan.
Who You Are
You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications
Required Skills
* Minimum of 6+ years of relevant work experience
* Minimum of 3+ years' related marketing / customer engagement experience in the biotechnology, pharmaceutical industry, or related agency experience with demonstrated advancement in roles and scope
* Ability to deliver results in a fast-paced environment and "roll-up your sleeves" culture. A self-starter who functions well both independently and within a team.
* Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
* Proven ability to manage multiple projects and priorities to meet deadlines.
* Demonstrated ability to lead multiple cross-functional teams and influence without authority.
* Ability to make astute decisions and adapt with agility as more information becomes available.
* Ability to think innovatively in terms of engaging with customers and meeting their needs.
Preferred Skills
* Experience within neurology and/or specialty markets.
* Prior people management experience preferred.
* Field Sales experience a plus.
* Bachelor's degree required; MBA preferred.
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
PDN-9bfbaa0c-a99b-4391-88ab-c3e8138ec0e4
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