eCommerce Data Technician at Colony Brands, Inc. in Monroe, Wisconsin

Job Description:

Job Description



Integrated Marketing Solutions (IMS) offers a range of alternative media management and consulting solutions. IMS is an affiliate of Colony Brands, one of the world's largest and most successful direct marketing catalog and e-Commerce companies.
To support the continued growth of our enterprise, we're seeking an eCommerce Data Technician to support our digital marketing and eCommerce division. With your foundational knowledge in eCommerce analytics and data management, you will play a key role in ensuring our team has the necessary data to drive marketing and eCommerce decisions.


What You'll Do
As an eCommerce Data Technician, your primary responsibilities will revolve around the efficient management and analysis of data to support the success of our business. You will be tasked with collecting, organizing, and validating large datasets from various sources such as internal databases, product feeds, and digital marketing platforms. This role will also support our email marketing team to execute campaigns, leverage customer data, and segmentation to ensure our emails are targeted and personalized.


You will be responsible for:
• Developing custom audiences
• Partnering with the Email Development team to assist in promotional email/SMS processes, automations, and triggered programs
• Promotional email data accuracy, selection rules and analysis
• Product feeds for marketing platforms and vendors
• Data feeds such as customer, product and transactional for on-site marketing
• Developing, maintaining, and enhancing digital marketing reports
• Supporting our internal businesses by providing insights and ad-hoc analysis into campaign performance, website visitors, customer data and other marketing tactics


Qualifications



We need a motivated professional with experience in eCommerce and digital marketing data. Ideally, you'll have a Bachelors' degree in marketing, analytics, computer science or related field. In addition, we are looking for:
• Experience in querying databases and understanding data structure (Amazon Redshift, S3, Microsoft SQL Server)
• Working knowledge of Unica (IBM Campaign), Salesforce Marketing Cloud, or other marketing software
• Extensive knowledge of SQL and ability to summarize data and build reports
• Familiarity with digital marketing platforms such as Google Ads, DSP Platforms, and Marketplaces
• The ability to analyze data and uncover insights
• Knowledge of data visualization tools such as Microsoft Power BI
• Exceptional communication skills
• The ability to work independently


Note: This position is not eligible for Visa Sponsorship.


About Us



With over 20 years of experience, Integrated Marketing Solutions, Inc. (IMS) manages consumer catalog and direct response mailing lists. Integrated Marketing Solutions, Inc. is an affiliate company of Colony Brands, Inc. which is one of North America's largest, multi-channel direct-marketing companies. We generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.


Benefits Details



Integrated Marketing Solutions is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation: