Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities: • Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads. • Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis. • Establish relationships with regional sales teams and provide timely sales enablement resources to support the business. • Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements. • Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels. • Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth. • Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning. • Contribute test ideas, execute test strategies, analyze test data and document test results. • Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We're Looking For: • Exceptional proficiency with Microsoft Excel is required. • Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL. • Understanding of paid search, email, social, and other forms of online advertising. • Experience with website analysis using a variety of analytics tools including Google Analytics. • High intellectual curiosity and ability to think creatively, and identify and resolve problems. • High levels of integrity, autonomy, and self-motivation. • Excellent organizational and time management skills. • Highly motivated individual with 1-5 years of experience