Posted in General Business 25 days ago.
Type: Full-Time
Leads the development of customer onboarding and marketing plans for the Medicare Advantage customer journey. Communication plans will be multi-modal to include direct mail, email, digital media, and texting channels. Manages the execution of these marketing plan initiatives/tactics to ensure successful implementation and desired results. In partnership with several dependent teams (sales, retention, STARs, and clinical), assists in the development and execution of customer-specific strategies and programs to grow the business. Leads other assigned marketing initiatives and key elements of the customer marketing planning process. Uses deep professional knowledge and acumen to advise functional leaders on communication strategies. Focuses on providing thought leadership within Segment Marketing but also works on broader growth projects which require understanding of wider business operations. Recognized internally as a subject matter expert for customer experience and onboarding communications.
The key responsibilities of this role include:
Qualified candidates should possess at least 5-7+ years of progressive marketing communication and/or strategy experience.
Medicare knowledge and management experience is highly preferred.
As this is a hybrid role, the incumbent should be able to work from a Cigna office 50% of the time as directed by the business.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
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