Integrated Media Consultant - Nashville, TN NB58653461 at Comcast
Posted in Media - Journalism - Newspaper about 1 month ago.
Type: Full time
Location: Nashville, Tennessee
Southern Division/Nashville, TN
Spotlight/Advertising Sales
Primary Purpose
â?¢ Responsible for achieving revenue goals for all products set by management
o Manage and up sell existing client base
o Provide customers with needs-based solutions to help them obtain their business objectives
o Develop new business by prospecting and cold calling
o Communicate with internal support team daily
o Integrity Sales certified
Saleslook certified
o
? Account List Management
? Accurate forecasting
? Activity report
â?¢ Achieve minimum monthly standards of performance with the following activities:
o Maintain an active monthly client on-air list of 30 accounts
o Conduct 10 client surveys weekly (needs analysis interviews)
o Conduct 10 client proposals offering client solutions
o Conduct 50 cold calls (combination of in person or phone based on LSM guidance)
o Conduct an average of 5 service calls weekly
o Minimum of 30 hours weekly will be spent on the cold calls, surveys, and proposal presentations
Major Duties and Responsibilities
â?¢ Prospecting
o Seek new customers through various prospecting methods including monitoring competitive media including; newspaper, television, radio and interactive
o Referrals from current customer base and advertising agencies
o Work with sales planner and telemarketing team to generate new business appointments
â?¢ Proposals & Presentations
o Work directly with Integrated Sales Planner (ISP) to develop consultative presentations and relevant proposals to meet customer needs
â?¢ Client Relationships
o Solidify relationships with key agency and client personnel through face to face meetings and client entertainment
o Ongoing communication with Integrated Sales Planner (ISP) to ensure client expectations are being met and develop additional advertising solutions for customers
o Serve as main point of contact with customer to resolve any outstanding finance, traffic or production issues. Includes traffic make goods and collections issues.
o Integrity Selling Process
? Schedule client meetings with upper management and super key accounts
? Work with ISP (Integrated Sales Planner) and LSM to create action plan for every target, key and super key account
? Client Needs Analysis, Client Demonstration, Client Validation, Client Negotiation
â?¢ Sales
o Prepare for weekly IBM (Individual Business meeting)
? Identify sales opportunities
? Enter activity in Sales Look as required
? Resolve client issues
o Reach sales goals by selling on a client need's basis, all product lines including; Spot, Internet, ITV, VOD, Multicultural, and Premium Sports
o Utilize Integrated Sales templates for proposals to insure effective demonstration of products to fulfill client needs
o Participate in sales meetings, training programs, and conferences
o Meet with active clients to deliver Customer Care reports on a monthly basis (includes detail reporting on all product lines)
Required Skills:
â?¢ Minimum Requirements
o 2 years of experience in media sales or related high-activity sales position
o Bachelor's Degree in Sales, Marketing, or Business
o Must maintain valid driver's license
â?¢ Preferred Skills/Qualifications
o Strong written and oral communication skills
o Organized and detailed-oriented individual who can work independently
o Goal driven and has a passion for consultative client-needs based sales
o Demonstrated success in sales
o Passion for selling television and internet advertising products
o Proficient with Microsoft Office to include Excel, Power Point, and Outlook
o Comfortable with technology to include using laptops and mobile devices to conduct offsite presentations
o Proficient knowledge of marketing research to include Strada, CMR, Nielsen preferred
o Maintain a professional image and obtain customer satisfaction both internally and externally
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. The Company, rather than management, retains the discretion to add or change duties of this position at any time.
Comcast is an Equal Employment Opportunity/Affirmative Action/Drug-free workplace employer
Physical Job Requirements:
Manual Dexterity-Use of hands, Ability to Travel, Sitting, Communicative Skills, Verbal Skills, Visual Skills, Hearing Skills
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