Sr Business Analyst - Web Analytics - Boston, MA
Posted in Consultant about 1 month ago.
Type: Full-Time
Location: Boston, Massachusetts
About Liberty Mutual Group
Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2009 direct written premium. The Company also ranks 71st on the Fortune 500 list of largest corporations in the U.S. based on 2009 revenue. As of December 31, 2009, Liberty Mutual Group had $109.5 billion in consolidated assets, $95.0 billion in consolidated liabilities, and $31.1 billion in annual consolidated revenue.
Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire, and surety. Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.
Advance your career at Liberty Mutual - A Fortune 100 Company!
As a Senior Business Analyst, Web Analytics, you will perform analysis that's designed to influence marketing and analytic decisions that contribute to the growth of profitable business. You will execute and manage web analytics for interactive marketing.
Responsibilities:
- Conduct in depth analyses of interactive marketing performance and give recommendations to team members, senior management, and agencies. Possible analyses include: campaign attribution and path to conversion, predictive modeling, forecasting revenue by campaign and visitor segment, and LTV.
- Manage the day-to-day analytic relationship with the interactive marketing agency.
- Deliver ad-hoc requests to team members and senior management.
- Collaborate with internal team and vendors to build interactive marketing analytical frameworks, KPIs, and dashboards.
- Implement multichannel marketing analytic frameworks, reports, and analyses that marries online and offline data.
- Collaborate with internal resources and Omniture to implement tracking requirements.
Qualifications:
- Bachelor's degree and five years of relevant experience.
- Three years of web analytics background required either in marketing, advertising, interactive or technology consulting, or retail environment.
- Omniture expert, Certified Omniture Professional preferred.
- Advanced analytical/problem solving and research skills.
- Excellent communication skills for writing reports, proposals, and presentations with proven data interpretation capabilities.
- Ability to work independently or as part of a group.
- Advanced knowledge of the business practices and processes; knowledge of data integration from various online and offline sources.
- Expert in Excel with SAS or SQL a plus.
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
- 401K and Company paid pension plan
- Medical coverage
- Dental coverage
- Paid time-off
- Pay-for-Performance
- Discounts on automobile and homeowner's insurance
- Discount fitness memberships
- Flexible spending accounts
- Tuition reimbursement
- Vision care coverage
- Work/Life resources
- Credit Union membership
- Employee and Dependent life insurance
- Disability insurance
- Long-term care insurance
Overview:
We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.
We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.
We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
Responsibility. What's your policy?
Signup for an account or login to get information on applying for a job.
