Implement and manage a consumer driven marketing strategy for 1800 which will result in growth of the brand in line with Proximo's long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
Lead strategic development of brand marketing and communications strategy to ensure the brand creates consumer relevancy and drives top-line and bottom-line growth.
Lead agency management, briefings, execution and evaluation.
Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
Develop and implement new creative - launching major, fully-integrated consumer campaigns (advertising, PR, POI, online etc.)
Develop and implement highly focused brand plans that focus on a small number of big ideas. Most importantly cutting through the clutter with major projects that create the buzz and get the brand in target consumers' minds.
Develop marketing calendar, ensuring campaigns across channels are on-brand and structured to achieve the greatest reach, buzz, and cut-through amongst the target audiences
Summarize insights, trends, and consumer behaviors into further development of the brand storyline
Lead the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
Development of line-extensions for the brand - project management of all new packaging, liquid etc.
Provide marketing tools for the National sales-team
Key Competencies
Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Managing Team--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
Up-to-date on marketing trends, new media platforms and benchmarking with other industries
Understanding consumer insights and aligning all strategies to feed these needs
Excellent presentation and communication skills
Analytical skills- identify the full story and define implications from data analysis
Forward thinker, who proactively seeks opportunities and proposes solutions.
Positive attitude and influence.
Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
Team oriented player that thrives in a collaborative environment.
Proficient in Excel, PowerPoint and Word
Bachelor's degree in marketing or related field (required); advanced degree (preferred)
The salary range for this role is a base salary of $161,300 - $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience and skill set against internal peers and against the scope and responsibilities of the position.