7 Helpful Tips for Honing Your Elevator Pitch Technique in 2019
The above picture is of a man and women exiting an elevator dressed professionally.
7 Helpful Tips for Honing Your Elevator Pitch Technique
Can you sell yourself in 30 seconds?
When it comes to job hunting, every single person you meet could be just the individual you need to give you your big break. So, your elevator pitch can make or break your chances at landing your dream career.
That said, selling yourself in the duration of an elevator ride is easier said than done. Which, is why you need to take the time to practice your pitch technique.
Trying to create your elevator pitch, but aren't sure where to start? We've got you covered!
Here are seven tips to help you craft the perfect elevator pitch.
1. Short and Sweet
No one wants to hear your life story — especially when you have them trapped in an elevator with you.
The point of an elevator pitch is that it should only last the duration of an elevator ride. The shorter your delivery is, the better.
A good rule of thumb is to keep your elevator pitch under 100 words — bonus points if you can keep it under 70.
Your pitch only needs to contain the bare minimum information they need to understand who you are and what makes you a valuable employee.
That information includes your name, your current or last position, and a quick rundown of your skills.
Above all, your pitch should include what it is that sets you apart from other job hunters, and what makes you perfect for the position you're pursuing.
2. Keep it Natural
When crafting your pitch, you want to make sure it sounds like you, and not like something a used car salesperson would say when trying to sell you.
It can be hard to sell yourself. Most people already have a hard enough time "tooting their own horn" anyway.
So, coming up with a short spiel about why you would make the perfect addition to someone's company can feel like one of the hardest tasks in the world.
Try not to use any words you wouldn't use in your day to day life. People can usually tell when you're using a word or phrase you aren't comfortable with, so it's best to avoid it.
And, try to avoid using disparaging remarks about yourself. While talking yourself down a little can seem humbling, in an elevator pitch scenario, it just makes you look like you lack confidence.
A simple trick is to pretend you're trying to explain your career to a friend who has little to no experience in your field. While you don't want to come across as too casual, you also don't want to seem overly stiff.
3. Confidence Is Key
Selling yourself can feel awkward. After all, most of us spend our lives trying to be humble. But, confidence and cockiness are two different things. And, when it comes to job hunting, it pays to be sure of your skillset.
When crafting and delivering your elevator pitch, remember that you are capable of taking on whatever jobs you choose to pursue.
4. Avoid Industry Jargon
It's just like Einstein said, "If you can't explain it simply, you don't understand it well enough."
It might be impossible to avoid all industry jargon when creating your elevator pitch. But, if you lean too heavily on it, it can come across like you don't know what you're talking about
Try to keep your use of industry-specific terms and jargon to a minimum. If you express interest in a particular position, then people will assume you have the skill set to fill it.
5. Practice Makes Perfect
If you write your elevator pitch on the back of your hand, someone is bound to notice.
After you finish working all the kinks out of your spiel, you need to practice it until it becomes second nature.
When delivering an elevator pitch to a prospective employer, you don't want it to sound rehearsed. And, oddly enough, the only way to ensure something doesn't sound practiced is by practicing.
Rehearse your pitch in the mirror, or recite it to your friends and loved ones on command.
You want your elevator pitch to roll off the tongue when it comes time to present it in a professional setting.
6. Know Yourself
How can you sell something when you don't understand it?
Before you start creating your elevator pitch, take some time to analyze your skill-set and figure out what you do and what you would like to do. Be honest with yourself about your strengths, and keep a list of all your abilities.
Once you have an understanding of what you can bring to the table, it's time to start figuring out how to present those skills in your elevator pitch.
7. Stop Talking!
Alright, you've delivered your pitch, now it's time to shut your mouth and give the person you were talking to a chance to respond.
As we said before, delivering an elevator pitch can feel awkward no matter what the situation may be. And, for some people, the best way to relieve some of that added tension is to keep talking.
Once you deliver your pitch, you have two main courses of action you can pursue — and they both start with you shutting up for a few seconds.
After a few moments of silence on your end, the person you were talking may not seem prepared to continue the conversation. If that happens, thank them for their time, give them your card, and politely excuse yourself.
While that may seem like a worst-case scenario, don't assume your pitch didn't go over well. Delivering an elevator pitch is a conversation, and there's a chance that the other party may not be ready to hold up their end.
By giving them your card, you ensure they have a way to reach you. And excusing yourself prevents them from feeling embarrassed or uncomfortable.
Alternatively, once you finish your pitch, there's also a good chance the person you were talking to may want to pursue a conversation. But, you need to make sure you give them a chance to get a few words in first.
Whichever way the delivery goes, the best thing you can do once you finish your spiel is to stop talking and count to three.
Perfect Your Pitch Technique
Crafting and presenting an elevator pitch isn't easy. But, it's an essential part of job hunting.
By following these tips, you'll be able to give your elevator pitch technique the boost it needs to help you land your dream job.
Are you looking for a little more help navigating the civilian job market? We can help.
Contact us for more information about our services or to start looking for your new career today!