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Marketing Mgr- Sr (P4) at NEC Corporation of America

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Dallas, Texas

Job Description:

Location: Dallas, TX

Job Title:

Sr. Marketing Manager, Biometrics

Job Code:

Organization Name:

Corporate Marketing

Reporting Relationship:

Reports to VP, Marketing and Corporate Communications


The Sr. Marketing Manager is responsible for establishing a go-to-market strategy and plan in an effort to drive marketshare and revenue growth through both direct and indirect channels for NEC’s Biometrics Solutions Division in the US.  Building awareness and demand generation for Biometrics products and solutions through event participation, integrated campaigns, web based programs and social media are key objectives of this role.  As a result, this position works closely with the Corporate events team, demand programs, lead management, marketing automation and brand management. 

While this position has direct responsibility for planning, strategy and execution of Biometrics marketing, there will be additional responsibilities required to progress the Biometrics business.  From developing and managing a BSD “Board of Advisors” to working with and supporting Biometrics channel partners, this role requires excellent communication skills and the ability to work with and support an ecosystem of strategic partners.  The role is also responsible for coordinating the annual BSD Users’ Conference including agenda preparation and working closely with the BSD’s Executive User Committee.

Achieving Biometrics growth objectives requires net new customer acquisition and cross selling new technologies within the install base. A successful history of marketing to existing customers is required in addition to experience marketing to public sector (State, Local and Federal Government).  

This role requires a strong solutions foundation, experience working with product management and a track record of developing successful go-to-market strategies.  Channel experience managing partner programs and new solutions and incentives is a must as the Biometrics channel represents a significant opportunity for growth moving forward. 

As the recognized marketing leader, this individual must have excellent communication skills, the ability to represent the BSD practice at events, lead customer and partner workshops and evangelize the BSD portfolio.  The candidate should also be a strategic thinker, have a sense of urgency and the ability to function in a highly matrixed environment.  Experience working within a complex multi-functional team is required. 

Essential Duties and Responsibilities

50% Demand Program Management

  • Leads all Biometrics strategic marketing and tactical activities to include event management and annual user conferences. 

  • Developes and manages integrated campaigns to include industry shows, user conferences and social media in support of Biometrics business objectives.

  • Defines and oversees lead management, nurturing and qualification processes.

  • Manages third party agencies as required.

  • Determines the ROI on the invested programs.

20% Awareness & Brand Management

  • Defines strategies and tactical activities to increase awareness of NEC Biometrics solutions aligned to defined target markets

  • Responsible for working with the Corporate team and outside agencies to create collateral, web and customer facing documents in compliance with NEC brand guidelines.

  • Assures integration of Biometrics brand messaging within NECAM overall market positioning via web, social media and corporate communications.

20% Channel Management

  • Responsible for product launches to indirect channels including pricing and positioning.

  • Responsible for all NEC channel marketing to include demand generation, events and conferences.

  • Developes strategies to expand NEC Biometrics business and channel partner contribution.

10% New Solution Launch

  • Provides direction and tactical support for new technology and solutions launch.

  • Developed new solution value proposition and market positioning while integrating into existing plan/strategy.


  • Works closely with internal organizations including but not limited to Product Marketing, Sales, Engineering, and Services to identify and prioritize marketing activity.

  • Responsible for driving and delivering key strategic initiatives, planning and special projects as it pertains to products, solutions and channel activities.

  • Oversees budget and reporting to finance and supported business units. 

  • Performs all duties inherent in a senior role.

Specialized Knowledge and Skills -

Language Skills:

Excellent oral and written communication skills are required.

Prerequisites -


MBA or a Bachelor's degree with an advanced certificate


Work Environment and Physical Demands -

General Work Environment:


Moderate noise level.


Regularly required to sit and occasionally required to stand. Occasionally required to lift and/or move up to 25 pounds.


Specific vision abilities required by this job include close vision.


Must be able to work under tight schedules.


Travel up to 35% may be required.

Supervisory Responsibility –

Successful experience managing agencies, vendors is required. 

We are open to candidates from Dallas TX, Washington DC and Sacramento or Bay Area CA.


Headquartered in Irving, Texas, NEC is a leading provider of innovative IT, biometrics, network, and communications products and solutions for service carriers and Fortune 1000 and SMB businesses across multiple vertical industries, including healthcare, government, education, and hospitality. NEC delivers one of the industry's broadest portfolios of technology solutions and professional services, including unified communications, wireless, voice and data, managed services, server and storage infrastructure, optical network systems, microwave radio communications, and biometric security. NEC is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in over 44 countries and more than $37.5 billion in revenue. For more information, please visit

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state or local laws.

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