Can you explain selvedge denim in a captivating way? Do you have strong opinions on Dopp kits and what constitutes a great one? Are you excited when a Bluetooth-connected coffee table with refrigerated-drawers hits Kickstarter? Are you passionate about pomade? You could be the Men’s Health Style and Gear editor.
This position reports to the Digital Director of MensHealth.com, the digital arm of the world's largest men’s magazine. In this role, you’ll work to identify interesting and unique style, grooming and gear concepts to be executed as short and longer-form features, listicles, and videos.
You will play a key role in developing and top-editing fresh, irresistible, and on-brand copy. You should be a speedy editor with a proven, strong story sense, capable of producing articles and packages that both drive traffic and engage readers’ interests. You’ll also be responsible for identifying accomplished freelance writers, style, grooming and gear influencers and overseeing their incorporation into the Men’s Health brand.
You should have a passion for making a man’s life better through what he wears, what products he uses and what he buys. You should be analytics-minded, comfortable monitoring, reporting and exceeding traffic goals and identifying editorial and social growth opportunities for the web site.
Conceive, plan and execute ambitious daily style, grooming and gear content
Conceive, plan and execute a host of new franchises, based on top performing past analytics
Work closely with Digital Director of MensHealth.com to execute the brand’s editorial vision
Work closely with Branded Content Editor and Digital Publisher to create aff-comm and advertising partnership content
Create and execute big-idea packages, franchises and destination centers on the site, as needed
Edit and project-manage copy, including newsletters, affiliate packages as needed
Assist in monitoring, reaching, and exceeding online traffic goals
Work closely with all departments including IT, design, production, SEO, and advertising
Monitor and analyze metrics to advise on decisions about site content
At least two years' experience creating men's lifestyle content at a digital-first editorial outlet
Intimate working in and with all top-tier social platforms and an impeccable understanding of SEO, including how to optimize content to reach the top of Google Trends or Google News
Have an impressive network of freelancers
Have an preternatural ability for sniffing out a winning style piece
Familiarity working in a CMS
Solid understanding of Men’s Health’s audience and editorial mission
The ability to shift gears quickly in a daily web publishing environment
Proven ability to meet deadlines and work under pressure
A strong service-journalism sensibility
Ability to work closely with other editors and autonomously