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Product Director at Hearst Autos

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Chamblee, Georgia

Job Description:

Product Director

We're Hearst Autos and we are going to change the way consumers buy automobiles. With a recognized brand Car & Driver, and the best editorial team in the automotive industry, we're cutting a new path! We are looking for entrepreneurial-minded thought leaders across many disciplines. And, we mean business

The Product Director, Vehicle Search serves as a thought leader and evangelist for all of our dealer product offerings.  You will own the roadmap from concept through end of life.  You should want to have many varied responsibilities – you will work side-by-side with UX and Technology teams, go on sales calls, meet with clients, coach and develop team members.


·       Dialed into how consumer shopping behaviors are evolving.  How do people want to find their next car? How do they want to engage with the seller? When? What channel/device?

·       Full understanding of the vehicle ecosystem.  How does vehicle information move through the system? How are vins collected and distributed?

·       Design the roadmap strategy. How will we win? Where are our gaps? What’s best for the bottom line?

·       Own the go-to-market strategy. What is the product packaging?  How do we sell increased engagement?

·       Be a leader.  Do you have a following? What is your vision? How do we achieve it?  How do we share accomplishments?

·       Be good with numbers.  Define and Manage KPIs: financial, operational, customer behavioral. Can you build a rock-solid business plan? Are we making progress? Are the stakeholders smiling?

·       Keep a pulse on the market. What are the market trends? What is the competition doing? How do we drive prioritization and innovation? Which white papers should we publish?

·       Love to be on stage? You will give awesome presentations, demos and pitches to clients and stakeholders.


·       Deep knowledge of auto dealer products, auto dealer technology, and media platforms.

·       A demonstrated track record of successfully defining product roadmaps and ensuring their delivery.

·       Ability to translate market needs to a broad audience to drive the delivery of your plan.

·       Ability to speak with Consumers, Customers, Sales and IT and understand what they are saying, and that they will understand you.

·       Superb business savvy, strong negotiation skills and excellent communication.

·       Strong analytical, problem solving and diagnostic skills.  You can make sense of DFP, GA and Omniture.

·       Comfortable with collaboration tools.  Trello? Hipchat? Slack? Yes, please.

·       A roll-up-the-sleeves get-it-done self-directed mindset. Entrepreneurs welcome.

·       Automotive experience is a must.

·       BA/BS required, in Marketing or related technical degree desired; MBA preferred

·       7+ years of proven experience in the development/ launching of products/services

·       Extensive understanding of business

·       Mix of technology (engineering, product management) and business (consulting, product marketing, sales, and channel) background is ideal

·       Excellent instincts, strong business acumen, team leadership skills and experience to bring together diverse views

·       Expert knowledge of product development life cycle (relevant experience in all phases).

·       Previous management/leadership experience required

·       Up to 30% Travel



·       A fun and collaborative environment with driven team members. 

·       Exciting projects that allow you to work on, and learn, new technologies. 

·       Work for an employee focused company that is building a great culture. 

·       Competitive salaries, 401k, great benefits, and much more.