East Cambridge Savings Bank’s Marketing
Department is actively recruiting for a
Vice President of Marketing
Under the guidance of the Senior Vice
President & Senior Operations Officer, responsible for the design,
implementation, and analytics of all marketing, advertising, branding,
communications, and public relations programs.
Develop department strategies, in accordance with established policies
and procedures, to achieve the strategic goals of the Bank.
We are looking for candidates with:
or its equivalent through specialized course work and training.
At least seven
years’ experience in marketing, preferably within a banking environment
which includes management experience.
planning, organization, communication and analytical skills.
and creative skills.
marketing plan to support Bank-wide goals and strategies. Prepares marketing budget and allocates
resources during the year to meet these goals. Coordinates activities with deposit and
lending divisions, to ensure that strategic initiatives are supported and
refines the organizational structure of the marketing department. Manages department workflow, ensuring
there is adequate talent and resources to meet project deadlines. Conducts performance reviews, and
provides for on-going development of department staff through support,
guidance, and cross-training.
effectiveness of bank-wide communication through all channels,
advertising, marketing materials, and customer correspondence. Communicates marketing plans and tactics
to Business Development Managers and department management.
development and purchasing of promotional materials, coordinating Bank
needs, internal resources, and external vendors.
relationship with the Bank’s advertising agency. Oversees the process of developing new
creative, brand strategy, and media placement, to ensure relevancy in
relation to the Bank’s communities and product lines. Performs and
presents analysis of related effectiveness.
Participates in the
design of new products and services.
Utilizes department resources to conduct research and analysis of
internal and external factors, trends, and conditions. Presents findings and recommendations as
involvement and participation in the community, including promotional
events, press releases, and various communications.
developments in legal, regulatory and competitive areas, while maintaining
a focus on business development opportunities within the Bank’s communities.
audits to ensure compliance with established policies and procedures,
Maintains documentation of compliance with applicable laws and regulations
in preparation for external audits and regulatory exams.
executes overall strategy for the Bank’s website. Works with vendors to maximize site
efficiency and effectiveness for both existing and potential
customers. Performs periodic
analysis, and makes any necessary adjustments to meet overall strategic
of the Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer
Identification Program (CIP), and Office of Foreign Assets Control (OFAC)
regulatory requirements. Ensures
that the department comprehends concepts and completes training requirements. Identifies and reports compliance
related issues and suspicious activity.
managerial and administrative functions as may be necessary to ensure the
effectiveness of the marketing function, or as assigned by senior
civic activities to promote growth and development in the community and a
positive image for the Bank.