Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. iCrossing is looking for a SEO Strategist to work in Seattle and be one of the founding members of our Seattle office!
The SEO Strategist’s primary purpose is to execute successful campaigns designed to meet specific client goals and objectives. An SEO Strategist is responsible for making the strategic decisions that are tied to all search-related tasks and deliverables.
In addition, the Strategist plays a central role in several reporting and analysis-related tasks, assists in client training, provides information on governance-related programs, and works to ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.
Responsible for the delivery of all SEO-related tasks and deliverables – the client’s primary SEO point of contact
Provide consultation on all aspects of SEO, including:
Research and analysis of competitor sites
Optimization of client site content and assets
Recommendations for new content creation
Link-building and content promotion campaigns
Technical site auditing
Measurement and performance reporting
Guide SEO Analysts who assist in the creation of SEO deliverables
Responsible for the successful “integration” of SEM and social media as related to the overarching SEO strategy
2+ years SEO experience with mid to large sized brands
Strong understanding of major search engine algorithms
Ability to identify and recommend solutions to CMS and server related technical hurdles
Demonstrated experience in comparing data and analyze tactics to maximize results
Strong experience with industry standard tools
Familiarity / working experience with enterprise website analytics applications
Proficient with Microsoft Office Suite especially Excel and Powerpoint
Strong mathematical, analytical and writing skills