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Shopper Marketing Manager- Kroger (Cincinnati, OH) at GlaxoSmithKline

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Durham, North Carolina





Job Description:


  • Responsible for delivering GSK’s annual benchmarks:  Net Sales, Share, Profit

  • Leverage disruptive thinking and analytics to develop insight driven digital / shopper marketing programs which drive omni-channel category growth and amplify the brand message at retail. This role must stay abreast of the latest shopper trends, retailer strategies and determine the appropriate approach to optimize return on investment and drive mutual growth for retailers and GSK.

  • Leads development and execution of customized Shopper Marketing strategy in partnership with the customer, cross-functional team and agency partners.

  • Leads agency briefing and manages all aspects of program development and execution, ensuring ideas are developed into high impact and cost-effective campaigns

  • Drive GSK’s Innovation pipeline with the Retailer as a key strategic JBP partner

  • Leverages brand, consumer, shopper and retailer insights and trends to develop shopper engagement strategies for innovation, media-to-shelf, portfolio, and customer programs to engage and convert shoppers during the moments that matter

  • Creates programs, which enable a long-lasting change in shopper attitude and behavior, unlocking category growth and brand equity growth for GSK.

  • Analyze, summarize and communicate program impact, lessons learned, and incorporates learning into future programs

    Key Responsibilities:




  • Lead customer specific Shopper Marketing strategy

  • Own strategy and activation across the GSK portfolio of products – 20+ brands at (two) top GSK customers

  • Annual budget management, with consideration of the retail partner P&L, ROI implications and strategic benchmarks.

  • Drive sales and consumption through brand-specific activations & category-driving platforms.

  • Partner with Customer Strategy/Insights to understand new opportunities to drive growth with a foundation in the Shopper Purchase Journey

  • Oversee agency team, managing deadlines and ensuring flawless execution

  • Build customized 360-degree campaigns for Tier-1 launches

  • Actively engage in customer meetings with merchandising, marketing, e-comm and loyalty teams 

  • Steer high-visibility projects, presenting with confidence to CVS & GSK senior management

  • Design and conduct research within GSK Shopper Science Lab that challenge and enhance CVS strategies

  • Advance GSK digital innovation by testing new media partners and understanding industry trends

  • Champion the appropriate and effective use of the Visual Brand Language across all in store, omni channel and online retailer elements of the marketing activation plan

  • Define campaign KPIs by incorporating measurement to determine ROI and influence future activations

Basic Qualifications:


  • Bachelor’s Degree

  • Minimum 5+ years marketing experience  CPG, Shopper Marketing Agency, Digital Marketing Agency, Media Agency

  • CPG Experience with understanding of Retail Landscape; CVS or Kroger account knowledge a plus

  • Has a visionary, strategic mindset and a “can do” attitude; recognizing and capitalizing on growth opportunities for brand and retailer categories.

  • Expertise in Digital Marketing, Analytics and Measurement
    • On the forefront of Media, Digital and Omnichannel trends                                           (including Ecomm, Mobile, Social, SEO / SEM, Analytics)


  • Capable of independently leading commercial innovation

  • Ability to multi-task with excellent project management skills

  • Strategic Joint Business Planning, both short term (1yr) and long-term (3-5 yr visionary planning)

  • Understanding of Shopper Marketing Agency processes

Preferred Qualifications:


  • MBA preferred

  • Experience in a consumer healthcare environment preferred

*GSK-LI

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