Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Edelman?s integrated marketing and advisory arm has a global staff spanning 65 offices, built to manage the complexity of modern marketing and online reputation, utilizing a data-driven approach to deliver real-time business results. The output of our work delivers experiences that transform culture, reputation and relationships to inspire real-world action between brands and consumers, not to mention unprecedented client growth.
Our Performance Marketing practice is leading the charge, increasing in size more than 1,000% over the past two years alone. During this time, we have scaled to 75+ dedicated specialists, are managing hundreds of millions of dollars in client media and have been recognized by entities such as Ad Age, Search Engine Land, Ad Exchanger and others. Emblematic of our growth and sophistication, we are now seeking an ambitious, highly-experienced Display lead to join our team.
The Associate Director, Display Marketing, position requires an enthusiastic multi-tasker who possess the technical skills to flawlessly execute high-profile Display campaigns, implement best practices, and provide junior-level media managers constructive critiques about campaign design in order to exceed client objectives. S/he owns planning activities for complex or large-spend Display campaigns and is responsible for generating insights while driving learnings across the full suite of the client?s digital activities.
Some of the responsibilities:
Direct and manage the daily workflow of all display campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Review and negotiate agreements with ad tech and DSP partners on an ongoing basis
Review client deliverables for quality and ensure that any recommendations are sound and viable
Manage team responsible for day-to-day optimization of Performance Display strategies (such as, Remarketing, Pure-Prospecting, Audience Modeling & 3rd Party Data)
Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization
Monitor and report on campaign performance in collaboration with the Analytics team
Lead monthly campaign billing and forecasting exercises for senior leadership
Adopt established account management standards and enhance campaign best practices
Maintain accountability for QA procedures across upcoming and live campaigns
Assist in training, mentoring, and developing team members on technology and addressable media concepts
Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
Foster strong communication and collaboration within the team and the agency
Ability to communicate with a diverse set of leaders and professionals at various levels even in face of structural ambiguities of data and circumstances
Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
Have responsibility for a multi-million dollar P&L, forecast quarterly and annual goals for revenue
Qualifications we are seeking:
At least 6 years of advertising, digital or integrated agency experience
A bachelor?s degree in a relevant field from an accredited college or university
Advanced knowledge of Microsoft Office suite, including exceptional Microsoft Excel and PowerPoint skills
Expertise in programmatic media buying, across static, dynamic, OLV and other unit types
Experience with programmatically bought media in OTT, etc., preferred
Knowledge of technologies and DSPs such as Turn, DoubleClick Bid Manager, TTD, AOP, MediaMath, AAP and Facebook and Twitter APIs
Ecommerce, direct response, ROI-focused campaign management experience
Understanding of multi-touch attribution to evaluate display efforts amongst a multi-channel media portfolio
Proficient within the ad tech ecosystem, including implementation of DMPs
Strong interpersonal, organizational and written and oral communications skills
Ability to adapt to new conditions, deadlines and assignments
A strong work ethic and the ability to provide quality work to clients and teams