Posted in Writing/Editing 30+ days ago.
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Location: New York, New York
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
The race for consumer attention is more competitive than ever. For brands to successfully connect with smart consumers it’s imperative they cut through the din and standout. They must authentically engage audiences.
Experience Design offers this opportunity. While traditional marketing communicates a brand’s products and services in isolation, Experience Design provides an integrated approach that immerses audiences in a brand's larger vision. It connects emotion with action and converts attention to social conversation, purchase, loyalty or all three.
At Edelman, we create interactive experiences that connect brands with audiences through digital and physical environments. We believe the most authentic experiences are human centered, understand the consumer journey and embrace the recently possible through an artful use of creative technology and environmental design. We’re creative storytellers and our work gains the attention of target audiences and moves them to action.
We’re looking for an amazing Group Creative Director to lead our growing Experience Design team of creative thinkers, designers, technologists and subculture enthusiasts. This candidate comes loaded with kindness, leadership, motivation, experience, optimism, a well of creative ideas and is obsessed with emerging technology (both hardware and software). We’re looking for a candidate that can build on our existing portfolio of prototypes, platforms and activations that strategically drive social engagement and conversation. The ideal candidate can jump in and lead a project from pitch to development to execution. You believe in designing interactive experiences that are rooted in strategy and make thoughtful use of technology. This role allows for tremendous growth, entrepreneurial spirit and collaboration across all disciplines and specialties within the Edelman global network.
Here’s what you will be responsible for...
The Group Creative Director must have at least 10 years of relevant experience in creative, advertising or making magic. A non-traditional background is encouraged but don’t forget to impress us with your strong understanding of experiential marketing, creative advertising and emerging technologies. We’re looking for strong candidates who believe attention must be earned (from people, in traditional media, everywhere).
We have access to some of the biggest and best brands on the planet, from consumer, health and corporate to startup, non-profit and tech – we’ve got it all. We need you to help us expand our relationships, win new business, and open the eyes of our clients with exciting, innovative ideas.
We have an energized, fast moving creative team. They need a leader who transforms a strategic thought into best-in-class creative. Not only can you make it rain in a new business pitch, but will also inspire once the work is won. You can roll up your sleeves when needed, but also know when to back off and let your team rise up and shine. You know how to empower your team and be their mentor – you selflessly understand that their success is your success.
We have every type of client and we do every type of work. Sometimes we’re the big agency handling huge multimedia initiatives. Other times we’re but one of a half dozen shops, taking direction, and playing well with others in a very big sandbox. You can roll with it...whatever the situation.
In return for all that you bring, we’ll offer you this...