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Content Marketing Manager at CSG System Inc

Posted in Consultant 30+ days ago.

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Location: Allen, Texas

Job Description:

14624 Content Marketing Manager (Open)

Position Type:

Full time




Forte - Marketing

Position Details:

We are looking for a Content Marketing Manager to create, edit and manage all existing and new content for Forte Payment Systems. This is an excellent opportunity to drive new leads and meet departmental goals.


  • Have exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of Forte's various types of content
  • Be accountable for all content marketing initiatives to drive traffic, engagement, and leads that ultimately scale opportunities, sales, and customer retention
  • Collaborate across functions, silos, and go-to-market channels to deliver an effective content marketing strategy
  • Create multiple resources each month to drive leads, subscribers, awareness, and other important metrics (blog posts, ebooks, whitepapers, infographics, demos, guides, press releases)
  • Blog on an ongoing basis to attract site visitors through search, social media, and email subscribers - responsible for writing various types of articles on a wide range of topics
  • Provide regular, helpful content that aligns with prospect needs and interests - resulting in lead and opportunity generation
  • Collaborate with designers, channel marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of our audience
  • Manage both on-page and off-page SEO
  • Improve organic search engine performance - goal setting based on click-through rates, traffic, conversions
  • Stay up to date with the latest trends and changes with SEO and major search engines
  • Be responsible for a consistent brand voice, style, and tone
  • Drive the creation of original concepts that result in compelling communication
  • Develop and manage editorial calendars and organization workflows
  • Integrate content programs with brand/channel campaigns
  • Other duties as assigned.

Required experience and skills:

  • Bachelor's degree in Marketing, Communication, advertising or related
  • 5+ years relevant experience in digital content and Copyrighting
  • Experience producing web content
  • Experience building audiences online or offline
  • Experience with data-driven SEO analysis and optimization
  • Dual-minded - highly creative and an excellent writer, but can also be process driven
  • Experience in B2B marketing (payments industry experience a plus)
  • Experience with Google Analytics and Google AdWords
  • Excellent written, oral, interpersonal and communication skills
  • Project management - develop project plans, coordinate projects, communicate changes/progress/setbacks/next steps, complete projects on time
  • Understand self-management and autonomous working situations - demonstrates planning and organizational skills, prioritizes and plans work activities
  • Must be highly organized with the ability to handle multiple projects simultaneously