Req No. 2019-2693 Location Name Washington IMG Sports Marketing Location US-WA-Seattle Category Sponsorship Sales Type Full-Time Department Sports
An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors' Cup.
Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: build the team, grow the company, have fun, love and serve others."
Washington IMG Sports Marketing is Learfield IMG College's local, dedicated entity representing the University of Washington. In complete collaboration with the university, this team is committed to extending the affinity of the Huskies' brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.
As exclusive multimedia rights holder for the University of Washington, Washington IMG Sports Marketingmanages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches' shows.
Our growing sponsorship business seeks an accomplished General Manager (GM) to join our Washington IMG Sports Marketing team located on the University of Washington campus in Seattle, WA. Our ideal GM candidate will be a strong business leader who can drive both financial and operational results. If you're interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!
The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
Developing strong relationships within the department
Understanding the strategic goals and objectives of the department
Determining University's fit within primary business market
Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client's objectives
Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
Develop, implement and review strategic business plans, including sales/financial performance and new product development
Partner with Regional Vice President to develop an annual fiscal budget for the entire property
Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
Supervise the school's respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends
8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
Ability to analyze a client's traditional, digital and non-traditional marketing needs based on the customer's marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
Demonstrated effectiveness hiring, developing and promoting top sales talent
High energy level coupled with a strong drive for results
Able to develop and execute strategic plans in order to meet both short and long term business objectives
Effective problem solving abilities
Must demonstrate a high level of integrity and honesty
Manage time effectively and orchestrate multiple tasks simultaneously
Effective communication, organizational, presentation, and listening skills
Previous experience in sports and/or higher education preferred
Bachelor's degree from a four-year accredited college or university