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Director, Paid Media at Daniel J. Edelman Holdings

Posted in Management 30+ days ago.

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Type: Full-Time
Location: Atlanta, Georgia

Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

    Edelman Digital is the award-winning digital arm of Edelman, the largest independent Communications Marketing firm in the world. We fuse subject matter expertise across disciplines with a performance marketing mindset, and our cutting-edge approach has led to triple-digit growth for our clients and our practice. Simply put, we provide superior solutions for big-name clientele that want more from their agency partners.  There’s a reason we’re the fastest growing practice at Edelman, and the market is taking notice.  This includes winning the prestigious Search Engine Land Award for “Best Overall Search Marketing Initiative,” as well as the addition of Fortune 500 clientele.

    The Director, Paid Media is responsible for supervising paid search and paid media accounts within the digital team. Key functions include supporting the definition of media strategy, overseeing and being hands-on with execution of successful campaigns, primarily with a focus on paid search, but also within display, retargeting and paid social. The Director, Paid Media will work closely with Digital team leads and our vendor partners in the research, development, implementation, and management of paid marketing campaigns that surpass our clients’ business goals and expectations.


      • Responsible for paid search and social performance against goals

      • Develop strategy, launch and optimize campaigns and serve as day-to-day contact for and foster relationships with internal team members and clients

      • Actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume

      • Manage large, complex multi-million dollar budgets and provide regular forecasting updates

      • Compile industry research, competitive landscape information, and trade intelligence for SEM strategy development and optimization

      • Stay abreast of new SEM and paid social developments and opportunities in the SEM domain and incorporate into ongoing campaign management.

      • Continually leverage new tools & industry best practices to ensure our client remains a leader in search engine marketing.

      • Management of several employees – training, hiring, and positively inspiring growth

      • Guide and train on paid search and paid social best practices and process

      • Develop, review and/or approve all recommendations and plans

      • Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

      Basic Qualifications:
      The Director, Paid Media must have at least four years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
      Preferred Qualifications:
      The account supervisor should have a bachelor’s degree in a related field, a proven ability to manage large projects (including budgets) and small teams simultaneously, function as a daily client contact, as well as develop and execute plans to meet client goals. S/he should have demonstrated ability to delegate and accurately judge and edit the work of others. S/he should have excellent written and verbal communications skills.