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Patient Communications Strategist, Patient Marketing at Heartland Dental

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Effingham, Illinois





Job Description:


Patient Communications Strategist, Patient Marketing

Heartland Dental is a world-class, fast-paced company, searching for innovative individuals with a passion for professional growth and high-quality customer service. Are you creative, forward-thinking, and passionate about enhancing relationships through clear communication and cross-departmental collaboration? If you're motivated by developing and implementing advanced marketing strategies through a partnership with strong marketing experts in order to attract and retain patients, Heartland Dental is the organization for you!

Heartland Dental proudly supports 850+ dental offices and more than 10,000 team members across the country. We are hard-working, fun-loving and fast-growing - looking for our next perfect fit!

To give you an idea of the team structure, you will work on a team with Patient Communications Strategists, reporting to the Patient Communications Manager.

Below is an overview of the duties and responsibilities associated with this role:


  • Collaborate with the Patient Marketing Department to develop and implement patient communications strategies that focus on attracting and retaining patients.

  • Execute omnichannel patient marketing campaigns that generate leads to priority openings through utilization of social media, content, email, print, text and all other available channels.

  • Plan, write and deploy email nurturing campaigns that focus on patient retention

  • Analyze the patient journey by coordinating with Heartland Dental departments and Patient Marketing sub-departments to create alignment across all patient communication channels.

  • Consistently optimize results by focusing on measuring, assessing, evaluating and adjusting campaigns to yield maximum results.

  • Collaborate with education and operations to develop and implement training materials for supported offices

  • Develop relationships with patient communication vendors and act as account manager.

  • Conduct trials and tests of new services/vendors and communication methods for improving the ROI for marketing initiatives.

  • Partner with field operations and supported offices by sharing best practices of the Heartland Dental systems for patient communications.

Minimum Requirements:


  • Completion of one of the following: Bachelor's Degree in Marketing, Public Relations, Communications, Business or related field OR Associate's Degree in related field with 1+ years of experience OR 2-3+ years of experience in marketing or related field.

  • Strong computer skills, including experience with Microsoft Word, Outlook Excel and PowerPoint.

  • Strong organizational skills, accuracy and attention to detail.

  • Ability to work well under pressure, prioritize multiple tasks, and navigate complex situations.

  • Creative thinker with a preference for working in a dynamic, hands-on environment.

  • Skilled communicator, both written and verbal, with the ability to inform and influence at all levels.


Desirable Qualifications:

  • 2-5 years of marketing experience

  • Working knowledge of social media, , and e-mail marketing tools

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.