Posted in General Business 30+ days ago.
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Location: Bethlehem, Pennsylvania
Guardian's Direct to Consumer (DTC) Marketing Manager will partner across the three major areas of DTC (Programs & Distribution, Product Delivery & Digital Experience, and Service Delivery) to optimize our marketing content across multiple channels including banners, Pay Per Click (PPC), and all consumer communications including social, email and print. In this role, you will lead our marketing governance efforts to ensure that all content along with online and offline assets are approved through appropriate compliance and legal partners and is updated on our sites.
You will translate business strategy into compelling copy, building the brand's community through brand voice, creative execution and co-development of strategy and tactics with the marketing team. You will write informative, brand-right descriptions and compelling marketing copy across channels and categories in various styles for diverse audiences, working in both print and digital. Ensuring consistency and adherence to brand copy standards and maintaining high standards for writing and proofreading will be a strong focus. You will effectively manage production workflow and be the lead for the Content Management System (CMS) responsible for content development and content loading.
As our Marketing Manager, you will need to build relationships within DTC and with marketing colleagues in other lines of business such as Group and Individual Markets, IT, Corporate Communications, with colleagues across Legal/Compliance, Privacy, Brand, Advertising, IT and Sales as well as with third-party vendors. Forging these relationships will make it easier to stay on top of online based communication requirements, the customer experience of DTC's online assets and the end-to-end evaluation of our marketing programs.
You are an outstanding copywriter with superior verbal and written communication abilities. You understand digital principles, have sound business acumen, excellent cross-functional collaboration techniques, and you are the advocate for an enhanced customer experience.
You demonstrate strong project management skills and an understanding of data and analytics to derive key insights and messaging that influence marketing campaigns. You will maintain Guardian's DTC content offerings competitive in the online environment and ensure compliance to the Guardian brand.
Our Direct to Consumer Marketing Manager reports to the Direct to Consumer Partner Delivery & Digital Marketing Lead who reports to the Second Vice President, Direct to Consumer Programs & Distribution. Your Qualifications
• Bachelor's degree in Marketing, Digital Technologies, or a related degree.
• Project management methodologies and certifications are a plus.
Every day, Guardian provides Americans the security they deserve through our insurance and wealth management products and services. Since our founding in 1860, our long-term view has helped our customers prepare for whatever life brings whether starting a family, planning for the future or taking care of employees. Today, we're a Fortune 250 mutual company and a leading provider of life, disability, dental, and other benefits for individuals, at the workplace and through government sponsored programs. The Guardian community of 9,500 employees and our network of over 2,700 financial representatives is committed to serving with expertise when, where and how our clients need us. Our commitments rest on a strong financial foundation, which at year-end 2018 included $8.5 billion in capital and $1.6 billion in operating income. For more information, please visit guardianlife.com or follow us on Facebook, LinkedIn, Twitter and YouTube.
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Guardian® is a registered trademark of the Guardian Life Insurance Company of America. Guardian2019