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Marketing Campaign Manager, Global CRM at Sonos Inc

Posted in Other 30+ days ago.

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Type: Full Time
Location: Santa Barbara, California

Job Description:

Department: Marketing

Location: Santa Barbara

Req#: 5257

Sonos is looking for an experienced Marketing Campaign Manager who will be responsible for designing and planning campaign strategies across email and in-app channels, using Exact Target Marketing Cloud and Urban Airship. The CRM charter has high visibility and support to succeed as we design, deploy and analyze programs to grow the value of customer relationships. This is the perfect role and environment for someone ready to make an immediate and significant contribution to an innovative global company.

Reporting to the Director of CRM, the Marketing Campaign Manager will be responsible for standing up communication campaigns aimed at improving user engagement through education and driving acquisition and repurchase. Working closely with our data science team, product marketing organization and creative team, the right candidate will develop communication initiatives that leverage segmentation and customer insights to deliver valuable, relevant content that meets defined objectives. The Marketing Campaign Manager will help define the process and enabling capabilities required to achieve the global CRM strategy across our app and email communication channels.

About You

More than a candidate that checks every box, we re looking for people who are excited to work, learn, and grow at Sonos no matter their background or how they identify. If that s you, we hope you ll apply for this role.

You want to be part of a team.

You come with new ideas and a unique point of view. You look forward to collaborating with a diverse team of talent. You assume everyone s best intentions, welcome a healthy debate, and embrace differing opinions. You eagerly seek and give help. Transparency tops your list of values, and you proactively contribute to a culture of respect and inclusion.

You enjoy a challenge.

Inquisitive and focused, you see every challenge as an opportunity. You re ambitious and comfortable making mistakes because you learn from them and bounce back quickly. You would rather create the future than wait for it. You prioritize long-term value over short-term objectives.

You love to listen.

You approach every interaction with curiosity and a desire to understand. You want to make a positive impact in the world. You re passionate about culture and know the power that music, film, podcasts, games, and stories have to bring people together.

What You ll Do

Own & Manage Messaging Cadence


Think customer first.

Plan and execute CRM strategies that improve the ownership experience and incite purchase.

Own intake process, messaging cadence, segmentation, and delivery to timeline.

Think creatively and help design value proposition storytelling & content creation.

Manage CRM intake process, program management, company-wide best practice, and global playbooks.

Own briefing process including planning messaging strategy and partnering with creative and production teams to build final assets.

Manage execution and oversight of CRM producers.

Evaluate campaign performance, and GA tracking, and deliver wrap-up reports and recommendations for future high-velocity campaigns in partnership with analytics.

Drive Strategy and Innovation


Build a deep expertise of the product portfolio and user journey to develop effective campaigns that produce the desired customer outcomes.

Identify opportunities to improve campaigns with dynamic content management and personalization.

Drive testing and segmentation strategies in partnership with Analytics, including development of testing plan, execution and sharing and documenting results.

Work closely with PM team to build in-app messaging muscle and create forward looking roadmap.

Champion Process & Flawless Execution


Responsible for flawless execution via QC and process definition.

Drives team towards more efficient and effective processes.

Work closely with all business owners to ensure CRM works effectively for all aspects of the company.

Skills You ll Need

* In-depth Salesforce CRM experience creating campaigns, journey automation, content builder, lead management, assignment rules.

* A strong background in campaign marketing, with a focus on database marketing and content marketing.

* Experience with JIRA and Confluence.

* Excellent verbal, written and visual communications skills; polished interpersonal and influencing skills.

* Ability to build relationships and manage external vendors.

* Highly organized, detail-oriented and collaborative.

* Expertise with methods for measuring and quantifying performance.

* Ability to work independently, prioritize effort to deliver on expected timelines, and proceed with established objectives.

More About Sonos

Sonos is a sound experience company. We pioneered multiroom wireless audio, made it sound amazing, and changed the way people listen, making it effortless for them to enjoy what they want, where they want, how they want.

Today we continue empowering listeners by developing new technologies, thoughtfully designing products, expanding our software platform, and crafting brilliant sound experiences while participating in a culture that values respect, transparency, collaboration, and ownership.

Together we re working to positively impact the world and inspire everyone to listen better because listening brings people together, builds understanding, drives change, and makes us happier.

Notice to European Job Applicants: Information you submit as a part of your job application will be used in accordance with Sonos EU Job Applicant Privacy Notice.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Follow the links to review the EEO is the Law poster and its supplement. The pay transparency policy is available here. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.