The Minimally Invasive Therapies Group strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.
SURGICAL INNOVATIONS sets the standard for Minimally Invasive Surgery (MIS) by creating innovative surgical products and services that focus on obesity and diseases and conditions of the gastrointestinal tract, lung, abdominal wall, pelvic region, and the head and neck.
The Product Marketing Manager, Hernia is responsible for developing marketing strategies and tactics that support revenue and market share growth in targeted IDNs (US) and accounts throughout the Hernia Product Portfolio. This position will drive stronger, value-based customer relationships, while also providing invaluable insights into the viability of business model options, and the optimal approach to scale select solutions. In addition, the Product Marketing Manager will lead the successful launch of new Hernia products to the US surgical device market. This role works to accelerate sales and to heighten demand for new and existing offerings through clear, resonant product messaging, sustained sales force education, continuous feedback, deep Customer insight, and powerful execution of the product launch plan. The Product Marketing Manager will work closely with Global Product Management, the US sales force, Medtronic Customers, and other functional teams within Surgical Innovations.
A Day in the Life
Work to transform our Hernia position in accounts away from a tradition transactional vendor to a strategic partner; leverage and/or develop novel marketing and contracting strategies to expand the context of the relationship.
Develop and implement marketing strategies for health systems and IDNs that are consistent with SI objectives and strategies.
Create value-based solutions to advance Medtronic's position with Payers and Providers.
Work collaboratively with sales leadership to ensure contracting strategies are well informed, well understood, and support SI business.
Develop sales tools and educate sales team to drive market share in targeted IDNs and health systems
Serve as a project leader, working across the organization to secure key resources required for a successful project execution, and leading team to complete all necessary efforts within the defined timeline.
Leverage analytics and market research to continually reassess project implementation approach, making adjustments to the defined game plan as needed to assure successful execution of current and future customer programs.
Lead commercial efforts for the Hernia Franchise, owning market positioning, messaging, branding, and promotions in alignment with broader SI initiatives.
Support product management activities (forecasting, pricing, quality, clinical communication, etc.)
Represent US Customer needs, market conditions and competitive environment to the Global Product Management team so that newly developed products are compelling to the US audience.
Develop, manage and present product launch plans to include target identification, commercial messaging and substantiating proof points, pricing strategy, launch pricing, anticipated competitive response, any channel decisions, unit volume and revenue forecasts and sales force training plans.
Lead and manage the US forecast model in collaboration with Global Product Management, Sales leadership and Finance. Develop dashboards and communication mechanisms for identifying over- and under-achievement areas. Responsible for monthly revenue and unit forecasting, risks and opportunities assessment, expense management and inventory management.
Identify and assess competitive tactics and strategies in order to develop counter strategies and tactical communications plans.
Establish a KOL management program in association with regional sales leadership.
Lead execution of Field Communications and QBR involvement.
Support Salesforce in sales activities, Customer meetings, RFP response, and conversion planning
Identify and recommend opportunities for the development of clinical evidence and/or economic value substantiation.
Must Have: Minimum Requirements
Bachelors degree required; degree in Business, Marketing, or Finance preferred.
Minimum of 4 years of years experience in medical device Marketing. Proven success in marketing and/or sales management.
Nice to Have
Exceptional quantitative, analytical, written and verbal skills.
Proven track record of planning and execution.
Executing in the Matrix, Strategic Agility, Managing Vision & Purpose, Decision Quality, Business Acumen, Product Management, Brand Management, Market Research
PowerPoint, Excel, salesforce.com
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)