Posted in Other 30+ days ago.
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Type: Full Time
Location: New York City, New York
The Sr. Analyst, Marketing Intelligence will provide clear and actionable insights through data collection, analysis and reporting. In this role you will work to maximize Charter's competitive performance and market share for both the Residential business and the small-to-medium sized Business (SMB) segment.
With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Marketing Intelligence is the company s subject matter expert of local market dynamics and of all competitors in each of the communities we serve.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience
Perform analysis and reporting to assess competition s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives
Work closely with managers in the collection and processing of competitive data
Work collaboratively with colleagues in corporate marketing and peers in the other regions
Leverage a variety of tools including Microsoft Office suite of products, Micro Strategy and Tableau
Develop impactful reporting and data-driven presentations. Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits
Troubleshoot existing Micro Strategy and Tableau reports; assess accuracy, propose solutions and confirm corrections
Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.
Responsible for ad hoc reporting and analysis as needed which include regional goals tracking and projections
Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral)
Perform other duties as requested
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Knowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to think strategically
Solid business aptitude and an ability to assess competitive strategy
Analytical skills, including the ability to develop spreadsheets
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. word-processing or database programs)
Bachelor's degree in Marketing, Communication, Research, or related field or equivalent experience.
Related Work Experience
Consumer Marketing, Finance or Telecommunications experience 5+ years
Demonstrated analytical experience 2+ years
Skills/Abilities and Knowledge
Knowledge of cable television industry
The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.
Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability
Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.