Director of Media at Hearst Communications Inc.

Posted in Management 22 days ago.

This job brought to you by eQuest

Type: Full-Time
Location: San Francisco, California





Job Description:

 

Are you interested in the fast paced and rewarding environment of a start-up but not sure about the instability?  What if you had a billion dollar backer with full benefits?  Do you love media and love the city where you live?  Do you enjoy learning about new businesses from the ground up and helping them grow through marketing?


 

If you answered yes to all of these questions we want to talk with you!


 

46Mile is a year old marketing services start-up funded by Hearst Corp. Our mission is to provide Madison Ave agency expertise and resources tailored to the needs of California regional brands.  We leverage all Hearst partners and assets to deliver on this objective.  We offer a unique model combining business and marketing strategy with advertising execution.  Our team combines global brand, large agency and entrepreneurial experience to properly leverage the vast resources Hearst offers and help grow our clients business. 


 

This is your chance to get in on the ground floor and help grow a profitable marketing agency backed by Hearst.


 
 
Position:
Director of Media
 

The Director of Media is  a key role in both strategy and execution for our clients; building multichannel media plans, participating in strategy development, brainstorms and creating advertising programs to meet Client goals. You will work with the executive team to develop marketing strategy and then create and execute media plans against the strategy. We’ve already started building the infrastructure for you to be successful; two active DSP’s, iAds, pre-negotiated rates with key bay area publishers, access to Nielsen and CommScore and a Hearst Communications instance on DoubleClick.  This individual will identify products and partners, recommend media mix, and provide success metrics following each effort. This role requires high attention to detail, proven experience in digital channels, experience with more traditional channels (print, television, radio) and a passion for identifying where the industry is headed next. The Media Lead reports into the President.

 
Responsibilities:


  • Partner with the research team to identify client customer characteristics and translate those profiles into actionable communication strategies

  • Ideate with 46Mile team to build creative media strategies that will drive client goals.

  • Work with client leads to establish budget allocations and allocate across communication channels including; social, desktop, video, mobile, newspaper, radio and others

  • Own relationships with key media partners both inside and outside of the Hearst Corporation

  • Craft clear and informative briefs (and/or RFP’s) to communicate the needs of our clients to partners and assemble multi-channel strategies that can deliver against those needs

  • Leverage syndicated research tools to inform our recommendations

  • Use programmatic approaches to inform media buying and audience development

  • Produce innovative, accurate media plans

  • Communicate the benefits, effectiveness and rationale of proposals to clients

  • Formulate strategies for measuring branding, direct response performance and/or transactional results for the Advertiser based on their budget and goals

  • Work across departments to ensure flawless execution and fulfillment of communications plans. 

  • Serve as a resource for the Planning and Ad Ops team on such products as audience and content retargeting, programmatic, viewability, mobile or other subject matter expertise.

  • Report, optimize and analyze campaign performance using Moat Analytics, DFP delivery reports and 3rd party reporting.

Qualifications:


  • 4-7 years of experience in Media Planning, Pricing, or Inventory Management.

  • Proven ability to build integrated media plans across desktop, mobile, rich media, video, etc.

  • Practical experience of the digital ecosystem, CPM/CPC/CPL/CPDownload, order management (Dart Sales Manager), Data Management Platforms, ad serving, native and audience targeting are preferred.

  • Experience with ComScore, Nielsen, Scarboro, Kantar or other comparable industry research tools is required.  

  • Interest in programmatic buying solutions and/or a proven history negotiating rates

  • Excellent written and oral communication skills including presentation experience to large sales departments and diverse audiences.

  • Strong organization, multi-tasking and analytical skills.

  • Ability to juggle multiple clients with a fanatical commitment to meeting deadlines.

  • Experience working in a high pressure, high demand, and fast-paced growth environment.

  • Must have a proactive approach to delivering projects and be tenacious about finding the best media solutions for our clients.

  • BA required