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Full Time Director/VP of Digital Strategy - Columbus, OH at BDS Marketing, LLC.

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Columbus, Ohio





Job Description:

This role requires a proven successful track record in leading innovative digital teams, nurturing client relationships, evolving progressive digital platforms and E-Commerce businesses for our digital marketing group based out of Columbus Ohio.

KEY RESPONSIBILITIES:


  • Build a high-performance and versatile digital team capable of driving transformational change for the organization; who can stay on top of cutting-edge technology trends and apply our go-to-market strategy

  • Design and manage broader digital strategy and execution for digital experience including website, content marketing, digital advertising, organic and paid search, and social media.

  • Develop a scalable and agile team to support incremental growth of the digital marketing group through strategic resource management.

  • Oversee key digital communication channels (blog, email and other online content), leading efforts to produce relevant and engaging communications that result in measurable impact.

  • Establish KPIs and metrics to report on performance of people, processes and programs and transform data into actionable insights and recommendations.

  • Provide leadership and management of the digital budget, operational metrics and mentorship/ development of a varied digital marketing talent.

  • Other functions as needed by management.

SKILLS & EXPERIENCE REQUIRED:


  • Bachelor’s degree required in business, marketing, or related field.

  • 7-10 years directly related, progressively responsible work experience.

  • 5-7 years’ hands on experience leading a digital marketing and e-commerce team with a for-profit business organization.

  • Subject matter expertise in web production, site operations, UI/UX, content and digital marketing strategy and digital marketing tactics

  • Experience in analytics and digital research ideal

  • Experience working with high revenue, small team style organizations.

BDS Marketing, LLC. (“BDS”) is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law. BDS is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement. BDS is an at-will employer.

BDSmktg is your trusted retail marketing partner. With over 30 years of experience guiding customers through the buying journey, we are experts at powering sales for the world’s top brands. BDS offers our clients three fully integrated core solutions that drive brand demand and sell-through: Brand Advocacy, Retail Readiness, and Retail Environments. We craft custom solutions from our suite of 18 services, and our specialized teams ensure your brand is ready for each new selling season. Founded in 1984, BDS Marketing, Inc. is headquartered in Irvine, Calif. with a regional office in Heath, Ohio. For more information, visit www.BDSmktg.com.

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