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Senior Public Relations Manager at m&t in PARAMUS, New Jersey

Posted in Other 30+ days ago.

Job Description:

Manage media/PR/reputational issues across major regions and/or business lines of the bank; responsible for communicating M&T Bank's policies, philosophies, products, programs and accomplishments to external stakeholders within the communities in those regions/business lines.

Primary Responsibilities:
  • Manage all media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns
  • and communications projects simultaneously in coordination with bank executive and regional management and Marketing & Communications Division.
  • Work with others inside and outside the Corporate Communications Department to develop, coordinate
  • and implement public relations & communications plans for bank-related products, services, issues,
  • activities, decisions, policies, personnel, etc. within the region. Develop appropriate messages, strategies
  • and tactics for various target audiences, including national and financial media, trade media, customers
  • and prospects, influencers and other opinion leaders.
  • Seek out and identify proactive media opportunities - as well as situations that could adversely impact
  • the bank's reputation- and coordinate strategies and tactics to promote and protect M&T Bank.
  • Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials.
  • Cultivate strong working relationships with stakeholders within the bank, the industry, the community and the media.
  • Monitor, measure and report all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to
  • inform future strategic outreach. Manage multiple proactive and reactive media/PR/reputational issues and opportunities across major regions of the bank.

Education and Experience Required:
Bachelor's Degree

7 years relevant experience, with minimum 4 years in strategic PR role