Overview: Manage media/PR/reputational issues across major regions and/or business lines of the bank; responsible for communicating M&T Bank's policies, philosophies, products, programs and accomplishments to external stakeholders within the communities in those regions/business lines.
Manage all media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns
and communications projects simultaneously in coordination with bank executive and regional management and Marketing & Communications Division.
Work with others inside and outside the Corporate Communications Department to develop, coordinate
and implement public relations & communications plans for bank-related products, services, issues,
activities, decisions, policies, personnel, etc. within the region. Develop appropriate messages, strategies
and tactics for various target audiences, including national and financial media, trade media, customers
and prospects, influencers and other opinion leaders.
Seek out and identify proactive media opportunities - as well as situations that could adversely impact
the bank's reputation- and coordinate strategies and tactics to promote and protect M&T Bank.
Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials.
Cultivate strong working relationships with stakeholders within the bank, the industry, the community and the media.
Monitor, measure and report all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to
inform future strategic outreach. Manage multiple proactive and reactive media/PR/reputational issues and opportunities across major regions of the bank.
Education and Experience Required: Bachelor's Degree
7 years relevant experience, with minimum 4 years in strategic PR role