Posted in Management 30+ days ago.
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Location: Iselin, New Jersey
At Prudential Retirement, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our employees are constantly solving problems and creating innovative solutions that put people at the center and help improve financial wellness outcomes for organizations and individuals.
The Full Service B2B Product Marketing Manager is responsible for developing the marketing strategy, managing the development, deployment and measurement of our unique value proposition. This individual will work with internal partners to bring the value proposition to life across all channels for Prudential Retirement’s Full-Service business. This includes consistent messaging, robust go-to-market planning and ongoing client engagement strategies for priority products, such as target date funds, income solutions, and emergency savings.
This position will work with others in Marketing and numerous other functions to develop and implement marketing strategies that drive growth, engagement and retention. She/he will gain a deep understanding of the marketplace as well as the Full Service business and product offerings, and utilize this understanding to drive the execution of innovative, revenue-driving marketing initiatives.
The successful candidate is passionate about understanding customer needs, motivations, and behavior and enjoys discovering insights that help us deliver better outcomes. She/he will have an analytical mindset- utilizing data, metrics and results to inform and execute marketing strategies.
This position can be worked from Newark, NJ, Iselin (Woodbridge), NJ, Roseland, NJ or Hartford, CT offices. Note: Woodbridge will close and relocate to Roseland office in 2020
The ideal candidate will have strong strategic marketing experience with a proven track record of driving results through market differentiation. Other relevant qualifications are: