Posted in Art 30+ days ago.
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Constellation Brands is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Constellation team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Constellation provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.
Media strategy position, responsible for assisting in media plan development and execution of national & local media plans across a subset of brands, to meeting business and marketing objectives/goals. Position works closely with media agencies, brand teams, field marketing teams and consumer insights & analytics teams in the development, implementation, and stewardship of national and local media plans of assigned brands and projects. Candidate should have experience in national & local media channels, including National TV, digital, print, local TV, radio, outdoor & Hispanic media.
Assists media team in the day-to-day development of sound, strategic national and local media strategies to support brand objectives. Supports internal media team in the collaboration with media agencies to plan and execute annual media plans for assigned brands Assists Media Manager in evaluating plan recommendations from media agency to brand teams, ensuring plan meets brand objectives and is set up to meet brand goals/KPI’s Leads local media strategic development & implementation for assigned brands; coordinates between agencies, brand team & field teams, to ensure all plans align with brand and marketing objectives; Responsibilities include:
Communicating local budgets and planning parameters to media agencies.
Reviewing buy recommendations (local radio, OOH, TV) to ensure align with budget and specifications.
Liaising between field sales and media agencies.
Leads billing & budget management across assigned brands, tracking expenditures to ensure timely and accurate monthly payment and forecasting Analyses and communicates monthly/quarterly competitive reporting received from media agency to internal stakeholders In collaboration with Media Manager, ensure dollars are allocated and spent in an efficient and effective manner within budgetary parameters. Assists media agencies in data collection for annual MMM analysis. Assists in the accurate and timely communication of national and local media plans to field sales and distributors. Collaborates with brand teams and media/creative agencies on schedules and timelines of creative assets as needed. In collaboration with media agency, ensures flawless execution of media plans. Fosters relationships with media partners. Some travel may be required.
Reports to Media Manager
Job TypeFull time
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).