The Psychiatry Sales Representative primary objectives are as follows:
Serve as the “quarterback” representative to communicate clinical and scientific knowledge about our CNS product(s) to Psychiatrists
Cultivate and nurture disease state/product advocates(KOL speakers) from within the Psychiatric community to include teaching institutions
Lead a coordinated effort GMBU representatives to enhance CNS product promotion efforts within assigned territory
Achieve sales goals
Communicate to Psychiatrists high level scientific reasoning supporting the understanding and treatment of depression and the benefits tied to our CNS product(s)
Engage customers in a way that reflects understanding of their environment and provides insight relevant to their market and practice
Execute sales and product marketing strategies with precision in order to achieve sales goals
Develop, sustain and grow highly effective working relationships with Psychiatrists, key medical institutions, medical and academic societies
Cultivate and support KOL CNS speakers to be used locally and nationally
Conduct educational and promotional speaker programs to assist with the Psychiatrists with greater Depression knowledge
Forge compliant partnerships with Clinical Science Liaisons to effectively engage psychiatric community
Serve as a direct liaison to the CNS Marketing team and GMBU Sales leadership by providing market place intelligence/insights that will influence sales and promotional strategy/resources
Serve as Takeda’s field sales liaison to Lundbeck’s CNS sales representatives in an effort to foster greater coordination around our shared promotional effort
Within assigned territory, lead educational and promotional coordination efforts across Takeda’s GMBU representatives who promote CNS product(s)
Comply with the company Compliance Guidelines, Code of Conduct and Promotional Practices.
Adhere to Takeda’s Compliance Policies and Procedures
Communicate respectfully to internal and external customers
EDUCATION, EXPERIENCE AND SKILLS:
Education and Experience:
3 years pharmaceutical industry experience
Previous Specialty and/or CNS experience
Institutional/account selling experience
Knowledge and Skills:
Industry Knowledge – understands the pharmaceutical industry and the prescription drug distribution process at the regional level
Product Knowledge – complete understanding of the medical/therapeutic usage of the products.
Sales Techniques –. Displays a broad understanding of the strategic objectives of the pharmaceutical sales marketplace; understands various effective sales techniques.
Advanced clinical and market place knowledge
Business Acumen – understanding business principles and practices relevant to the hospital marketplace, and applying them in order to more effectively drive the business
Organization - Ability to maintain accurate and detailed records of appointments, sales calls, follow-up calls, samples, key account contacts, etc.
Time Management – Ability to set priorities and workflow to accomplish day to day tasks in a timely manner.
Leadership skills – ability to influence the actions of those not without a direct reporting relationship.
Strategic implementation – ability to understand and implement the hospital account strategies
Problem solving/analytical skills – ability to analyze a wide variety of data including sales and market data to make business decisions.
Resource management – ability to manage and allocate internal and external resources
Relationship building skills – ability to develop and maintain strategic relationships with key thought leaders and build trust with others in order to increase Takeda’s competitive advantage
Team leadership – leading a team toward achievement of focused business results; bringing individual contributors together from highly diverse functional areas, and orchestrating their efforts without formal line authority.
Communication – ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner including strong public speaking and presentation skills.
Teaching institutions and Hospitals – concentration on Cardiology, Endocrinology, Internal Medicine, General Practices and Family Practices
Community based physicians – Cardiologists and Endocrinologists
Coordination with Primary Care representatives on thought leader development, speaker programs, speaking events, and formulary support.
Valid driver’s license required.
Ability to drive to or fly to various meetings or client sites.
Limited overnight travel may be required.
Ability to attend sales meetings at off-site locations.