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Director E-Commerce Analytics at AT&T in Atlanta, Georgia

Posted in Other 30+ days ago.

Job Description:

Distribution Insights and Customer
Experience team was formed to improve the Customer Experience and drive growth
and value in Digital, Retail & Care through advanced analytics, external
insights and investments in long-term optimization. This team will shape and
support improved channel performance through a combination of Centers of
Excellence in the areas of Customer Experience, Strategy, Planning, Analytics,
and Reporting as well as dedicated channel optimization teams that will work
alongside our Retail, MDU, Indirect Sales & Distribution, Call Centers
(Sales, Retention, and Technical Support), and Digital organizations. Aligned
with our 2019 goals, DICE will:

  1. Drive improvement to Customer Experience through remove
    unnecessary process, friction, and cost serving our customers
  2. Formulate distribution playbooks and tactics that drive
    growth & value within and across channels
  3. Leverage analytics and long-term thinking to help channels
    unlock performance gains
  4. Serve as the objective single-source of truth for
    diagnostic performance reporting
  5. Build and steward business plans that reflect the
    growth & value being driven by DR&C
About the role

This role is at the frontline of
AT&T’s digital transformation, supporting ecommerce and sales performance
for our online properties.  Managing a team of ~12, this director has
day-to-day responsibility for reporting, analysis, forecasting and planning of
all online consumer sales.  Key requirements:

  • Lead analysis of traffic, conversion, order yield data
    to support improved sales performance
  • Develop measures of average order value and insights to
    drive increased revenue
  • Drive requirements to automate and build self-service
    solutions for routine reporting requests
  • Work with product managers and digital marketing teams
    to optimize end-to-end sales performance of the site
  • Develop deep insights on special sales events, and derive
    generally useful insights from them
  • Measure campaign effectiveness
  • Advocate for site, data, and tagging quality


  • Bachelor’s
    degree in a quantitative field (mathematics, economics, statistics,
    computer science, electrical engineering, physics, etc.) or equivalent
  • 3+
    years managing eCommerce analytics for a large-scale web property
  • 5+
    years managing analytics in a corporate environment
  • Experience
    with Adobe Experience Cloud or Google Analytics
  • Proven
    team leadership and talent development
  • Proactive
    and anticipatory problem solving skills
  • Excellent
    communication skills (written and verbal)


  • MBA,
    consulting background
  • Experience
    in the wireless mobility industry and/or other subscription businesses
  • Experience
    with SQL, Python, R, Tableau, PowerBI, SAS, and other BI software
  • Experience
    with A/B, multivariate testing
  • Experience
    with executive storytelling, presentations