The SourceAmerica story is an inspirational one. For more than 40 years, SourceAmerica is the country’s leading source of job opportunities for people with significant disabilities. Through our network of nonprofits, we supply products and services that meet the strictest quality standards, at a competitive price, and utilize a dedicated workforce of professionals with disabilities. Learn more about us at: https://www.sourceamerica.org/about
SourceAmerica is looking for a talented Social Media Manager to join its Vienna, VA-based team.
We want to add a team member who has the best opportunity for success with our organization. Here are a few experiences/skills that are ideal for our needs:
Do you have experience targeting and segmenting audiences on various social media platforms?
Do you have excellent writing and communications skills using social media or other communications platforms?
Have you received training in SEO techniques for maximum exposure for a company’s social efforts?
If you’ve had similar experiences or have those skill sets, please read the following summary of the requirements of this position. Please keep in mind this is a summary and an official job description will be provided to candidates at the time of their interview.
This role is a data-driven communications function that is essential in driving and leading our content creation and social engagement strategy across our organization. This person is responsible for both creating a content strategy that supports the organization’s goals, and executing that strategy by developing, editing and pushing content. Goals for this role include improving traffic to the SourceAmerica website through social engagement, and raising awareness of SourceAmerica’s mission, focus and brand. As a strong individual contributor reporting to the Senior Manager of Communications Strategy, this person is responsible for creating a content strategy for three distinct audiences: nonprofit partners, corporations seeking to partner with SourceAmerica, and the public sector.
The following are examples of many of the assignments of this position. Other duties will be assigned as needed:
Develop a social media content strategy that supports SourceAmerica’s goals, nonprofit partners and companies.
Elevate SourceAmerica’s presence and awareness among our target audiences and position SourceAmerica as a thought leader in this industry.
Work with Communications team leadership to develop a targeting strategy that supports SourceAmerica’s goals.
Support different SourceAmerica’s teams and use strong writing skills to create compelling social media content for blog posts, white papers, case studies, articles, reports, infographics, and more.
Build and manage a rich social media content/editorial calendar that supports different departments of the organization, campaigns, and partnerships and is focused on developing a lasting and engaged relationship with partners, and the public.
Collaborate with internal teams and external influencers and industry experts to produce relevant content
Monitor social engagement performance and identify improvements and opportunities for growth. Create or edit existing content and work with the rest of the team to implement necessary changes.
Prepare reports on social media activities and analyze metrics for project teams, senior leadership and others as needed.
Ensure a consistent voice online and be able to react in times of crisis.
Stay current on digital trends and recommend opportunities.
All of our employees participate in the following:
Actively participate in SourceAmerica’s Everyday Performance Management program
Cooperate fully with meeting the requirements of the Cooperative Agreement of the AbilityOne Commission
Perform additional duties and participate in special projects as assigned
Required Education, Experience, and Skills
High school diploma
Entry level skill set with social media engagement strategy and various platforms, including SEO
Demonstrated experience with social media audience segmentation and targeting
Demonstrated excellence in digital copywriting, content creation and curation
Strong organizational skills, easily able to manage multiple campaigns to multiple audiences simultaneously.
Excellent writing creative thinking skills with an ability to collect, analyze, and report on data to inform all decisions
Preferred Education, Experience, and Skills
AS or BS degree from an accredited institution in a relevant field
Ability to effectively collaborate with individuals and teams across a 400+ organization with a national footprint
Proficiency in MS Office including Excel, Outlook, PowerPoint, and Word
Strong interpersonal skills and ability to build and maintain relationships
Strong oral and written communication skills, including grammar and proofreading skills
Strong organizational skills
Capable of working independently and solving problems under time pressure
Flexible schedule and some travel required during certain time periods
Commitment to fulfilling SourceAmerica’s mission, vision, and values
Exhibit SourceAmerica’s STAR behaviors
Willingness to follow SourceAmerica’s Code of Conduct
SourceAmerica offers a comprehensive, flexible, and market-competitive benefits program including: paid holidays, vacation time, sick leave, health insurance, and retirement benefits.