Raleigh-Durham Airport Authority provides a world-class customer experience for millions of passengers traveling to or through RDU Airport. We’re known for innovation, and community partnerships throughout the Raleigh-Durham area. The Digital Content Manager will have a direct impact on the continued growth and success of RDU by controlling how the airport is perceived online. In this position, you will be responsible for developing and executing public-facing communications content and strategy for RDU’s websites and social media platforms. As part of the airport’s communications team, the Digital Content Manager will serve as a backup spokesperson, participate in the department’s on-call rotation and serve as a core member of the crisis communications team, in addition to supporting departmental administrative tasks.
Top candidates will display both experience and knowledge within the digital communications landscape, including evolving trends and software tools. The ideal candidate must be relentlessly curious and passionate about online reputation management, social media and public relations. You must be able to communicate effectively in written and oral communications in order to develop and maintain cross-functional work relationships that address successes, failures, challenges and forward-looking opportunities for improvement.
Here at RDU, we’ve created a culture that attracts bright, passionate and caring people who sincerely want to do their best for themselves, our internal and external business partners and our community at large. Reach out, if you want your next professional experience to help you forge a career with greater purpose, make an impact, and never stop learning. Consider joining the RDU team - connecting people, going places!
The essential duties and responsibilities of the Digital Content Manager include, but are not limited to:
Develop and manage the Authority’s social media strategies consistent with RDU’s brand and voice standards. Maintain, update and monitor RDU’s social media platforms, respond to inbound posts and comments in coordination with Guest Services and other appropriate departments, measures analytics, and develop and publish original content in a variety of applications.
Manage website user experience (UX) and all non-promotional content; collaborate on design of RDU.com and other digital assets. Ensure website content is up to date, write and edit online copy and provide communications input on user interface (UI). Serve as the liaison between the Communications and Marketing departments on various branding and website projects, as needed, and attend regular meetings with Marketing to ensure collaboration and project delivery.
Review and analyze content performance, including setting KPIs and using analytics (including Google Analytics, email marketing tracking) to regularly measure, evaluate and optimize all digital communications activity.
Develop and execute educational paid social campaigns for Communications, in coordination with the Marketing department’s promotional paid social campaigns.
Develop and execute online reputation management strategy; expand community and/or influence outreach efforts on social media platforms.
Manage the Communications division budget, contracts and other administrative tasks as requested.
Support Communications team with research; writing, editing, and distributing press releases, talking points, fact sheets, website content, digital newsletters and other communications products as needed.
Rotate on-call shifts (nights/weekends/holidays) with members of the Communications team and serve as a member of the crisis communications management team.
Social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.), and how each platform can be best utilized.
Principles of SEO, including keyword research and Google Analytics.
WordPress CMS and/or other content management systems
Web content best practices, basic HTML coding, and website infrastructure
Communications processes and practices, journalistic principles; news media operations
Basic budget principles (create and maintain)
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Demonstrating customer service techniques such as empathy, patience, advocacy and conflict resolution.
The ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Analysis and problem solving.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Encourage and build mutual trust, respect, and collaboration across functional teams.
Write creative content for publication.
Serve as on the record spokesperson for live or taped radio, television, and newspaper interviews.
Handle difficult situations with tact and diplomacy.
Meet schedules, budgets and deadlines.
Maintain paper documents and electronic files.
Hiring Range: $74,335.87 - $82.501.29
Bachelors or better in Journalism
Bachelors or better in Communication
Bachelors or better in Public Relations
Bachelors or better in English
Results Driven: Utilizes all available resources effectively in delivering desired results
Team Player: Works well as a member of a group
Customer Focus: Understands who customers are
Effective Communicator: Communicate issues and makes recommendations
Goal Completion: Inspired to perform well by the completion of tasks
Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.