Marketing Analyst at eHealthInsurance Services, Inc.

Posted in Marketing 10 days ago.

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Location: Gold River, California

Job Description:
eHealthInsurance Services, Inc.

eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.

Location: Gold River, CA
Full time

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Marketing Analyst

eHealth is America's first and largest private online marketplace for health insurance, which allows individuals, families and small businesses to compare insurance options side by side and enroll in coverage. Our mission is to help everyone find affordable Healthcare coverage through our website technology, consumer advocacy, and personalized customer assistance. The company has continued to evolve into an effective Expedia equivalent in the health care space. The increasing confidence that analysts and shareholders are demonstrating by our record share price is a testimony to our position in the health care market. Building a high-performance culture is critical for eHealth to continue on our path of intelligent and rapid growth and to win with our customers

We are seeking a dynamic Marketing Analyst who will be manage campaigns, produce insights, and lead novel initiatives in order to grow our individual and family, as well as, our small group customer base. The Marketing team operates at the nexus of product, finance, and data, and the ideal candidate will be proficient in partnering widely across the organization both internally and externally in order to achieve key results. The right candidate for this role combines knowledge of marketing campaign frameworks, numbers and marketing metrics, with a passion for process improvement, and a commitment to completing projects on time .This position is located in our Gold River, CA office and will report to the Director of Customer Acquisition, IFP and SMB.

Responsibilities include but are not limited to:
  • Work with our external marketing agency to manage paid search campaigns, ensuring that keywords, ad copy, and spend are all operating well.
  • Pull data via SQL or APIS and derive important insights that guide team strategy.
  • Build machine learning models to optimize campaign spend.
  • Partner with Product, Finance, or Data teams to kickoff new initiatives.

Basic Qualifications:

  • B.S. in economics, applied math, statistics, engineering or other quantitative field or demonstrated analytical experience and 2+ years of experience in a marketing role or similar (consulting, business strategy/operations, marketing, finance, engineering)

  • M.S. in economics, applied math, statistics, engineering or other quantitative field or demonstrated analytical experience with a demonstrated interest in marketing and business
  • Strong SQL skills. Your ability to tap into our data pipeline is crucial
  • Proficient with Excel, R, Pandas, and/or other common reporting and analysis toolkits
  • SQL experience highly preferred

Preferred Qualifications:

  • Strong oral and written communication skills; extremely attentive to detail
  • Ability to thrive in a fast-paced startup environment
  • Paid marketing experience
  • Interest in training and educating co-workers on SQL, data visualization tools, and contribute to eHealth's data-informed culture
  • Statistical programming experience (Pandas, SciPy, Scikit-learn)
  • Ability to present to executives and communicate with technical teams