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IoT/Connected Solutions Mobile App Marketing Lead at 3M in Maplewood, Minnesota

Posted in Management 30+ days ago.

Type: Full-Time

Job Description:

3M is seeking a IoT/Connected Solutions Mobile App Marketing Lead for the Construction and Home Improvement Market Division located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter.  Here, you go.

Job Summary:

The person hired for the position of the IoT / Connected Solutions Mobile App Marketing Lead will be directly responsible for setting strategy for full Filtrete™ Smart App user experience as well as operationalizing programs defined by the Connected Solutions team leader.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

  • Control "Voice of App" once customers are in the app experience while working closely with product marketing leaders

  • Closely align with UX/UI design leaders to drive strategy for product success

  • Communication: Content & cadence, working closely with brand communications team for consistent messaging both inside & outside app experience

  • Manage scope of needs for copy and content creation/approval for full app, email, tips, alerts (personalized), voice assistants, website

  • Ensure integrity of product descriptions & product advertising in app

  • Orchestration of content execution (direction, planning)

  • Monitor usage behavior from app analytics for enhancement opportunities

  • Ongoing app improvement and adoption

  • Drive higher levels of customer engagement through use of app

  • Ownership of all development partners (CWs) in Workday system

  • Final direction/decision rights on app development and timing

  • Budgetary ownership of app & back-end development/maintenance

  • Connected product application support

  • Full accountability for project charter development, milestone identification, and meeting defined timelines

Basic Qualifications:

  • Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution

  • Minimum of three (3) combined years of marketing, brand communications, mobile app development, and/or customer-facing experience in a private, public, government or military environment

Preferred Qualifications:

  • Strong project management experience required, including MS Project, JIRA, Trello, or other project management software

  • Agile/scrum experience preferred

  • App analytics & visualization tool and software experience preferred (MixPanel, Power BI, other)

  • Comfortability with a collaborative, fast-paced, and cross-functional team working style a must

  • Sales & new commercialization experience preferred

  • Copywriting experience a plus

Location: Maplewood, MN

Travel: May include up to 25% domestic/international

Relocation: Is authorized within country per 3M relocation policy

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Diverse & Inclusive 3M

3M is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, 3M is a place to grow and be rewarded for excellence.

See job description.