3M is seeking a IoT/Connected Solutions Mobile App Marketing Lead for the Construction and Home Improvement Market Division located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter. Here, you go.
The person hired for the position of the IoT / Connected Solutions Mobile App Marketing Lead will be directly responsible for setting strategy for full Filtrete™ Smart App user experience as well as operationalizing programs defined by the Connected Solutions team leader.
This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.
Primary Responsibilities include but are not limited to the following:
Control "Voice of App" once customers are in the app experience while working closely with product marketing leaders
Closely align with UX/UI design leaders to drive strategy for product success
Communication: Content & cadence, working closely with brand communications team for consistent messaging both inside & outside app experience
Manage scope of needs for copy and content creation/approval for full app, email, tips, alerts (personalized), voice assistants, website
Ensure integrity of product descriptions & product advertising in app
Orchestration of content execution (direction, planning)
Monitor usage behavior from app analytics for enhancement opportunities
Ongoing app improvement and adoption
Drive higher levels of customer engagement through use of app
Ownership of all development partners (CWs) in Workday system
Final direction/decision rights on app development and timing
Budgetary ownership of app & back-end development/maintenance
Connected product application support
Full accountability for project charter development, milestone identification, and meeting defined timelines
Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
Minimum of three (3) combined years of marketing, brand communications, mobile app development, and/or customer-facing experience in a private, public, government or military environment
Strong project management experience required, including MS Project, JIRA, Trello, or other project management software
Agile/scrum experience preferred
App analytics & visualization tool and software experience preferred (MixPanel, Power BI, other)
Comfortability with a collaborative, fast-paced, and cross-functional team working style a must
Sales & new commercialization experience preferred
Copywriting experience a plus
Location: Maplewood, MN
Travel: May include up to 25% domestic/international
Relocation: Is authorized within country per 3M relocation policy
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Diverse & Inclusive 3M
3M is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, 3M is a place to grow and be rewarded for excellence.