Account Executive - Digital Analyst at Daniel J. Edelman Holdings

Posted in Public Relations 3 days ago.

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Type: Full-Time
Location: San Francisco, California





Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.


Responsibilities:


  • Data is the fuel that empowers modern brands to elevate above the noise and build deep, lasting connections with consumers. Edelman Digital is seeking a Digital Analyst who is passionate about creating, interpreting, and applying data to generated insights that create deeper connections between brands and consumers. 

  • Qualified candidates should have experience working with digital media and analytics while working in cross-functional, collaborative environment. They should bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling while working on Edelman Digital’s top clients. 

  • Role Overview – Analyst, Digital Analytics

  • Support highly visible, integrated data projects, generate insights to optimize marketing performance, and connect measurable KPIs to business and marketing objectives to measure impact 

  • Partner with the Performance Marketing team to drive campaign optimization and measure impact

  • Collaborate cross-functionally with Strategy, Planning, Creative and Account teams to identify opportunities to advance the sophistication of Edelman Digital’s Analytics capabilities across multiple clients and verticals 

  • Contribute to the development and advancement of new analytics capabilities, techniques, and technology adoption to solve new business and marketing challenges 

  • Maintain a deep knowledge and POVs on marketing technologies, processes, and partners relevant to integrated marketing campaigns — including participating in the rollout of new technologies and partnerships with key stakeholders

  • Contribute to new business development and organic growth through proposal development, designing and selling specific analytics solutions, and general client consultation 

  • Work with limited oversight on a day-to-day basis in a fast-paced agency environment



Skills and Experience 






  • 2+ years of experience in digital, advanced analytics and research data projects in an agency or consultation role





  • Experience overseeing the aggregation, organization, QAing and analysis of data from fragmented and / or unstructured data sources including media, social, search, email, CRM, etc.





  • Ability to develop and clearly communicate and execute against measurement frameworks and data collections processes across integrated campaigns





  • Strong data presentation and visualization skills (Tableau, Looker, Power BI, etc.) and storytelling abilities to clearly communicate insights and recommendations





  • Experience with ad operations and media planning, ad-serving platforms, DMPs, website tagging (Google/DoubleClick, Floodlight, Adobe DTM), and broader marketing and ad technology landscape is a plus





  • Proficient in at least one scripting/statistical language (R, Python, SQL) is a plus





  • Knowledge of website analytics platforms e.g., Google Analytics and Adobe Analytics; SEO and SEM experience is a plus





  • Bachelor's Degree in relevant areas of study such as Marketing, Communications, Computer Science, Applied Statistics, Applied Mathematics, or Economics is preferred