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Marketing Capability Director, Performance Marketing and Media at GlaxoSmithKline in Warren, New Jersey

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time

Job Description:

Marketing Capability Director, Media and Performance Marketing

Role Location: Warren

Job Purpose:

GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical, vaccine and healthcare companies, employing over 100,000 people globally with offices in more than 115 countries, with more than a third in emerging markets.

GSK has a significant global presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China.

GSK Mission and Strategy - to help people do more, feel better, live longer

GSK is on a journey towards digital transformation to become the global leader in bringing the best in class analytics and insights, to serve the consumer and patient. In April 2017, Emma Walmsley, formerly the Head GSK Consumer, was appointed CEO of GSK and has been vocal about her desire to accelerate GSK’s digital transformation. This strategy is far reaching and will extend to all corners of the business – from Big Data and applications of artificial intelligence in R&D to New Media in bringing to life consumer brands.

We are looking for a Global Media Capability Director to be based either in London or Warren. This role will lead the media capability delivery within the Marketing Excellence Team across consumer healthcare enabling GSK to transform its media capability. This role requires someone with experience in media strategy and digital media strategies globally across all channels including PPC, programmatic video and display, social media, ecommerce media and owned channels including SEO. This person should be experienced in delivering capability programs leveraging internal and external resources.

This person will work closely with regional media senior directors and category directors to drive the media capability agenda. The focus will be on delivering a high quality capability program that ensures the global media strategy is embedded in the fabric of the organization globally. Experience of delivering complex projects as well as ambitious change strategies is a must.

Major Accountabilities:

  • Deliver Media Capability program for the Markets as well as the Global Media Org.

  • Partner with regional media directors and cross functional leads to deliver the Marketing Edge ambitions for GSK for digital media

  • Work closely with the agency senior global team as well as media partners (google, facebook, amazon, IAS) to inform our capability program

  • Collaborate with marketing excellence on a range of capability programmes to drive digital media knowledge across the business

  • Align with main stakeholder, Senior Director Global Digital Media on prioritization of deliverables.

Basic Qualifications:

  • University Degree in Media, Marketing or Business

  • 7+ years’ proven experience in digital, media or marketing either agency, partner or client side including paid search, programmatic media, social media, ecommerce media

  • Highly skilled at delivering programs leveraging a network of resources, internal, expternal and agency

  • Experience of managing and implementing global capability at scale within a highly complex organisation

  • Exceptional stakeholder relationship experience, with advanced communication skills

  • Excellent presentation skills, with an ability to design and develop strategy and training for a broad, global audience

  • Holistic media strategy experience including TV as well as owned and earned channels – SEO, influencers, PR

  • Self-motivated and able to manage multiple projects to different stakeholder effectively

  • Proven enterprise thinker, able to lead and deliver business solutions leveraging Media as well as other functions.

Preferred Qualifications:

  • MA Degree or postgraduate qualifications in Media, Marketing or Business

  • Experience working with healthcare/consumer brands either agency or inhouse

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk, governance and control, managing ambiguity and paradox.

  • Managing individual performance.

  • Creating a performance culture and driving results, prioritisation, execution, delivering performance.

  • Setting strategic direction and leading on-going organisational transformation.

  • Building a resilient organisation.

  • Building strong relationships and collaboration in service of common goals, engaging the organisation and building trusted external networks for mutual benefit.

  • Managing P&L and capital allocation.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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