Posted in Management 30+ days ago.
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Marketing Capability Director, Media and Performance Marketing
Role Location: Warren
GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical, vaccine and healthcare companies, employing over 100,000 people globally with offices in more than 115 countries, with more than a third in emerging markets.
GSK has a significant global presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China.
GSK Mission and Strategy - to help people do more, feel better, live longer
GSK is on a journey towards digital transformation to become the global leader in bringing the best in class analytics and insights, to serve the consumer and patient. In April 2017, Emma Walmsley, formerly the Head GSK Consumer, was appointed CEO of GSK and has been vocal about her desire to accelerate GSK’s digital transformation. This strategy is far reaching and will extend to all corners of the business – from Big Data and applications of artificial intelligence in R&D to New Media in bringing to life consumer brands.
We are looking for a Global Media Capability Director to be based either in London or Warren. This role will lead the media capability delivery within the Marketing Excellence Team across consumer healthcare enabling GSK to transform its media capability. This role requires someone with experience in media strategy and digital media strategies globally across all channels including PPC, programmatic video and display, social media, ecommerce media and owned channels including SEO. This person should be experienced in delivering capability programs leveraging internal and external resources.
This person will work closely with regional media senior directors and category directors to drive the media capability agenda. The focus will be on delivering a high quality capability program that ensures the global media strategy is embedded in the fabric of the organization globally. Experience of delivering complex projects as well as ambitious change strategies is a must.
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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