Marketing Automation Specialist at Hallmark

Posted in Marketing 6 days ago.

This job brought to you by Professional Diversity Network, Inc

Type: Full Time
Location: Kansas City, Missouri

Job Description:

reqid: 37168
Do you want to work for one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.

The Hallmark Retail division is made up of a diverse group of people and functions, but we have one thing in common – we all support Hallmark Gold Crown stores in some way. We work to bring the Hallmark brand to life in retail and online, to ensure we are meeting customers exactly where they are. We help people connect with ease in a thoughtful and emotional way. We believe that sharing love and appreciation can change someone’s day—maybe even the world.

A Marketing Automation Specialist to join our Retail Marketing team.

The Hallmark Retail Marketing team is a high-performance, fast paced, results-oriented, team-centric group, and this position will be a critical contributor within that environment. The Marketing Automation Specialist will work across many cross-functional teams. Collaboration and working effectively with others are critical.

The Marketing Automation Specialist is responsible for executing marketing automation and targeted content through email and SMS in support of Hallmark Retail and the larger Hallmark brand. This hands-on role will use their expertise in Salesforce and marketing automation to drive loyalty program member engagement, personalized experiences and conversion campaigns. They are a critical part of the Retail Marketing team supporting loyalty program marketing efforts including email, SMS, direct mail and marketing operations.

This position works closely with the Loyalty Marketing team, Hallmark IT, external agency contacts and other integrated Hallmark teams as appropriate to translate the business needs into digital solutions that complement existing and new communications strategies and tactics.

Responsibilities Include:
Collaborate with key stakeholders to execute consumer lifecycle email strategies that support the consumer experience, consumer lifecycle, and loyalty program conversions.
Become the ‘go to’ expert for our Salesforce Marketing Cloud marketing technology platform supporting email, SMS, and Einstein capabilities.
Understand member engagement and loyalty program business requirements, build and manage ongoing campaigns and initiatives in Marketing Cloud to support member and subscriber conversion and email experience.
Monitor and support the technical buildout of automated/triggered journeys for email and SMS using Salesforce Marketing Cloud, including development of custom filters, complex AmpScript and SQL queries, data extensions, automations, and journey builder.
Support execution of day-to-day email and SMS marketing activities including set up, audience targeting, tagging, testing and deployment of promotional, transactional, and push campaigns.
Drive enhanced personalization in email and SMS as a power user of the SFMC and Moveable Ink platforms.
Create and maintain email templates, content blocks, landing pages and forms in Salesforce Marketing Cloud, using HTML, CSS, JavaScript and SQL code.
Diagnose and troubleshoot technical issues related to email rendering, HTML, AmpScript, SQL, list segmentation, data personalization and other aspects of execution for owned campaigns and team members campaigns, as required.
Analyze and report on marketing performance and KPIs, deriving insights and learnings to inform campaign optimizations and share out results with internal stakeholders.
Collaborate with assigned internal campaign owners, campaign specialists, and IT on marketing automation best practices, project scoping, technical requirements and quality assurance.
Advise and execute ongoing email testing optimization including A/B and multivariate testing.
Monitor, report, and optimize Einstein Predictive Intelligence logic strategy and execution.
Lead evaluation of SFMC new release capabilities and formulate strategic recommendations and training for implementation of new capabilities and functionality to cross functional team of partners.
Keep abreast of email and SMS marketing industry benchmarks, best practices and emerging trends, deliverability and compliance requirements, and bring new ideas to the table.
Output retention marketing (email, SMS, & direct mail) database file segmentations and lists, write promotion and data file set-up and output instructions for vendors, and manage respective projects with vendor and agency partners.
Develop and documents efficiencies in current and future processes.

Interested? Follow the application instructions below to apply.

You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.

The following is required to be considered for this role:
1+ years of digital marketing or marketing operations experience in Email Service Providers
1+ years as a power user of Salesforce Marketing Cloud platform

Your resume and application will stand out if you have:
College degree in Marketing, Advertising or other applicable experience
2+ years as a power user of Salesforce Marketing Cloud platform
3-5 years of digital agency experience
Strong knowledge of Salesforce Marketing Cloud data structure and functionality
Proficient in HTML, CSS, JavaScript and SQL
Solid understanding of basic data principles, how data is structured and organized, how it flows between systems, etc.
Experience with analytics tools and reporting (i.e. Adobe Omniture, Salesforce)
Experience with CRM tools (i.e. Teradata CIM)
Ability to juggle multiple customers and a high volume of tasks at one time. Proactively prioritize the work and manage expectations
Strong attention to detail
Curious and self-starter
Client-service mentality
At Hallmark, we help people feel connected to what matters. That's true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.
Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.