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Mainframe Product Marketing Specialist at Broadcom Inc. in Plano, Texas

Posted in Other 30+ days ago.

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Type: Full Time





Job Description:

JOB DESCRIPTION:

Broadcom provides mainframe software and solutions that help our customers develop, manage, and secure complex IT environments as they digitally transform their business.

This position is responsible for marketing key mainframe software solutions across a variety of segments, including IT Operations, Database Management, DevOps, and Security and Compliance.

This is an individual contributor role and the candidate is expected to be a self-starter, working effectively in a distributed team environment.

PRODUCT MARKETING RESPONSIBILITIES

* Craft product marketing strategies and plans

* Significant content authoring - Formulate value propositions and develop customer-facing presentations, collateral, videos, and sales tools

* Incorporate competitive positioning into product marketing content

* Guide product management team on creation of technical content

* Structure quantitative analysis of product and account performance

* Drive account-based marketing tactics

* Assist field and channels based on marketing plans

* Continually learn about the IT industry and Broadcom portfolio

PRODUCT MARKETING REQUIREMENTS

* Bachelor's degree or global equivalent in a business, marketing, or technology field

* Demonstrates strong writing and presentation skills

* Ability to effectively convey information and collaborate with a wide variety of internal stakeholders (marketing, product management, sales, support, and development) and external audiences (customers, agencies, and partners)

* Understands business concepts and can refine and then resolve ambiguous problems or issues

* Exercises judgment within defined procedures and practices to determine appropriate action

* Strong analytical skills structuring data in Microsoft Excel obtained from business repositories, drawing conclusions, and formulating action items

* Participates well in teams and uses basic skills to influence team members

* Ability to negotiate at a cross-functional level; is willing to give and receive feedback

* Shows initiative and leadership commensurate with the scope of their responsibilities

* 10+ years of experience in technology marketing, product management, or sales

Knowledge: Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as technical committee review exist at this level. Job Complexity: Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups. Supervision: May supervise the activities of others. Experience: Typically requires minimum of 12+ years of related experience. At this level, post graduate coursework may be expected. Knowledge: Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as technical committee review exist at this level. Job Complexity: Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups. Supervision: May supervise the activities of others. Experience: Typically requires minimum of 12+ years of related experience. At this level, post graduate coursework may be expected.

IF YOU ARE LOCATED OUTSIDE USA, PLEASE BE SURE TO FILL OUT A HOME ADDRESS AS THIS WILL BE USED FOR FUTURE CORRESPONDENCE.

Broadcom Inc. is committed to creating a diverse work environment and is proud to be an equal opportunity employer.