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Director, US Consumer Marketing at Levi Strauss & Co. in San Francisco, California

Posted in General Business 30+ days ago.

This job brought to you by eQuest

Type: Full-Time

Job Description:

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and improve the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.â¢

The Director of US Consumer Marketing leads the integrated deployment of Global Marketing programs and assets, including: advertising, media (including social media), and engagement activations across the US to build brand equity and financial growth for the Levi's brand. This lead ensures all activities support a globally-consistent and compelling Levi's Brand experience; and ensures that regional needs are briefed into global.

Key Responsibilities:

  • Lead the development of the US seasonal and annual Marketing plans, adapting Global Marketing programs to local needs

  • Create US specific activation plans and creative when needed

  • Drive integration across all marketing functions, across the total region. Ensure all activities align with the designated "look & feel"

  • Develop media plans that drive sales, equity, and ROI, and support seasonal programs. Lead contact with local agency

  • Develop engagement programs that put brand at center of culture and drive love of Levi's brand

  • Define and align the fixed and flex elements of the plan

  • Develop local marketing brief to inform Global Marketing organization regarding local requirements and opportunities, based on deep understanding of customers, consumers and competitors as well as other attributes of the marketplace

  • Responsible for the local Marketing budget and optimizing the cost to benefit ratio

  • Coach and mentor team to enable country level execution - lead team of 6

  • Trusted advisor to LSA Marketing VP and member of LSA Marketing leadership team


  • Bachelor's Degree, MBA preferred

  • 10 + years direct marketing leadership experience working at an apparel or other lifestyle brand

  • Strong people skills - proven track record of developing talent and driving team engagement

  • Able to solve complex problems

  • Able to work in fast-paced environment

  • Able to extract insights from multiple data sources, and make informed, strategic decisions

  • Excellent writing and speaking skills. Can present with impact, and motivate teams

  • Genuine love of music + pop culture

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

  • 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.

  • Five hours of paid volunteer time per month with nonprofit organizations

  • Product discount of 50% off regular-price merchandise

Our policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital or family status, veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protect
LOCATION 1155 Battery St. San Francisco, CA, 94111 FULL TIME/PART TIME Full time