Enterprise Solutions Marketing Manager at Aruba Networks in Santa Clara, California

Posted in Management 28 days ago.

This job brought to you by eQuest

Type: Full-Time





Job Description:

Summary

Aruba, a Hewlett Packard Enterprise Company, is a leading provider of next-generation network access solutions for the mobile enterprise: http://www.arubanetworks.com/company/about-us.

Summary

The Senior Enterprise Solutions Marketing Manager will excel in a dynamic, fast paced environment and will be responsible for Aruba’s Enterprise solutions and go-to-market initiative. This marketing manager will focus on all elements of solutions marketing, working closely with product management, product marketing peers, field marketing, corporate marketing, and sales. The marketing manager must have an expert understanding of the enterprise networking market, the solution buyers and their needs and act as a subject matter expert (SME) who transfers knowledge about the market, buyer, and solution across marketing and sales. The successful candidate will have experience developing GTM strategies, product & solutions positioning/messaging, sales enablement, and integrated marketing plans.  

Responsibilities:


  • Develop deep understanding of the target audience by gathering insight about target personas, buyer needs and the purchase decision process

  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs

  • Develop and socialize marketing plans, sales enablement plan, and launch plans

  • Devise product positioning, value propositions and messaging that resonates with the target buyers and author source messaging document

  • Partner with marketing peers to produce relevant content for target buyers across the buyer’s journey

  • Collaborate with sales enablement function to develop sales enablement plan

  • Enable sellers by developing and delivering effective sales enablement content

  • Assist in product naming by providing market, competitive and customer context

  • Manage launch planning and coordinate the execution of the launch plan in partnership with marketing peers and launch program management

  • Provide market and buyer insights to drive the development of campaign strategies including awareness and demand generation

  • Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as the company representative

  • Develop competitive comparisons for use in positioning solution against similar offerings from other vendors

  • Work with the voice of the customer team to develop customer references, testimonials and case studies for external and internal use

  • Drive upsell and cross-sell strategies for the product portfolio

  • Monitor and report on the performance of the product portfolio, and results of related sales and marketing efforts

Skills


  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities

  • Ability to create compelling and effective value propositions and messaging strategies

  • Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

  • Ability to link product launches to organizational campaign themes and goals

  • Critical thinker with strong writing, communication presentation development and delivery skills

  • Strong business acumen

  • Strong influencing skills

  • Creative and innovative

  • Empathetic to buyers, customers, users and sales resources

  • Highly collaborative, able to work across functional teams

  • Detail oriented, well organized, efficient with time management

Background/Experience


  • 8-10 years of solution marketing experience

  • Related market/industry experience in Enterprise networking desirable

  • Technical/product category experience desirable

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Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.