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Field Marketing Specialist - PT Corporate - Orlando, FL at Fiesta Restaurant Group in Miami, Florida

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time





Job Description:

Be a Part of the Fiesta...
Come Join The Pollo Nation!

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·         Develop/execute plans to build brand awareness/sales in assigned market

·         Develop and implement sponsorships, promotions and LSM in assigned market

·         Provide marketing leadership and management for assigned region and agency partner representatives

·         Tour restaurants on a regular basis ensure marketing materials are properly displayed and GM’s are properly supported

·         Mentor and train operations personnel on marketing terms, rationales, and strategies with an emphasis on the Ops role in effective marketing execution

·         Secure and staff sampling opportunities for the market

·         Develop/execute measurable Local Store Marketing programs with GMs

·         Supervises, coordinates and coaches brand ambassadors/reps at on/off site events

·         Executes new store openings and grand reopening as needed

·         Conducts special projects as needed

·         Serves as media spokesperson in the market, when needed

·         Work with PR agency to develop and execute charity partnership events and promotions

·         Manage LSM Budget for assigned market

·         Develop employee/field communications where needed including ongoing promotion/offer initiatives and sampling procedures

·         Manage Field Day LSM platform with Ops team

·         Actively participate in chamber events in assigned market

KEY INTERFACES:

On a frequent basis will interface with department heads, regional directors, district and restaurant managers, agency partners, community partners, and brand ambassadors.

REPORTING RELATIONSHIP:

Reports directly to the VP Marketing & Menu Strategy

KNOWLEDGE, SKILLS AND ABILITIES:

·         Excellent verbal communication skills a must

·         Commitment to work in a team environment with other departments

·         Bilingual (English/Spanish) preferred, but not required (Except in Dade/Broward County)

·         Knowledge of Microsoft Word, Excel, Outlook and PowerPoint

·         Graphic Artist ability preferred

·         Four-year degree preferred, work experience may substitute for degree

·         Motivated individual with positive, up-beat attitude

·         Must be flexible and able to work nights and weekends

·         Must be able to travel in and out of state via air and land

·         Must rely on extensive experience and judgment to plan and accomplish goals

·         A wide degree of creativity and latitude is expected

·         Ability to prioritize and exercise good judgment

·         Restaurant experience preferred, but not required

MINIMUM REQUIREMENTS:

·         Minimum 5 years Marketing/Communications experience

·         Must be able to work nights and weekends

·         Familiarity with restaurant and marketing operations desired

·         Approximately 60% travel required. Must be able to work in a mobile capacity

·         Must be able to maneuver and lift promotional equipment upwards to 30 pounds

·         Must have a clean, unrestricted driver’s license

·         Must have favorable background check and drug test

EEO

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are a current employee, please apply using the internal application process. Reach out to your manager for more information