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Assistant Manager, Special Projects - Bilingual at Nintendo of America Inc. in Redmond, Washington

Posted in General Business 30+ days ago.

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Type: Full-Time

Job Description:

Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at .


  • Ideates, advocates for, and executes 3 rd party marketing opportunities that deliver meaningful consumer engagement and sell-through, in partnership with Product Marketing leadership / internal stakeholders / partner organization and with a focus on special projects such as video executions, trade shows integrations, etc. as personally owned area of business

  • Supervises integration of 3 rd party content into highly complex global special projects, including Nintendo Direct videos and E3, and contributes to creation of and adherence to complex project charters and schedules that can be highly interdependent on efforts of global stakeholders and internal / external partners

  • Sets strategy for 3 rd party Special Projects calendar

  • Spearheads development and implementation of best-in-class project-management practices across PDR product marketing team

  • Supervises hardware loan program for 3 rd party developers

  • Collaborates with internal stakeholders, partners, and vendors to create value-adding merchandising opportunities for Nintendo's 3rd party business (engaging and innovative promotional items, etc.)

  • Work in close partnership with other global regions (NCL and NOE) in both English and Japanese to design and execute special projects based on best practices.

  • Creates and executes marketing funding agreements / Action Memos, reviews / approves invoices, and manages budget allocated to owned area of business

  • Supervises work of assigned staff, including delegation of tasks and provision of guidance / training

  • Evaluates effectiveness of marketing investments in owned area of business and adjusts plans accordingly to continuously improve ROI and deliver on PDR business goals. As part of this work, supervises the generation and analysis of applicable reports on an ongoing and ad hoc basis and drives recommendations based on said learnings

  • Acts as a compelling front-line representative and advocate of PDR marketing and departmental priorities / goals with internal and external stakeholders

  • Manages the support of internal initiatives generated by NOA Sales and Marketing teams that involve 3 rd party content and impact owned area of business

  • Analyzes and understands market / consumer / retailer / industry trends

  • Briefs internal and external stakeholders on priority initiatives for owned area of business in a timely and productive manner

  • Coordinates internal product demonstrations

  • Evaluates games in various stages of development to assess product quality, demand potential, and alignment with strategic objectives

  • Works closely, effectively, and in cooperation with external and internal stakeholders to ensure assets and marketing materials are accurate and consistent with key messaging and strategy

  • Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons

  • Up to 15% travel