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Marketo Tech Lead at Cognizant in Pleasanton, California

Posted in Information Technology 30+ days ago.

This job brought to you by eQuest

Type: Full-Time

Job Description:

o   Technical Lead in Digital Marketing tools with around 10 to 12 yrs of overall experience and possess at least 3-4 yrs experience in Marketo

o   Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platforms Marketo

o   Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

o   Experience in analyzing business requirements and map them to technical flows

o   Experience in implementing digital marketing automation including data modelling, integrations, Marketing tool configuration/customization

o   Developer certification in Marketo

o   Having hands on experience on

§  Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.

§  Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations

§  Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries

§  Data Model setup using List, Groups and Data Extensions

§  Develop and Maintain Custom User Preference and Subscription Center on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features

§  Opt In/Opt Out Management using Public Lists and Publication Lists

§  Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration

§  Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data

§  Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

o   Excellent communication skills, ability to interact with client lucidly

o   Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior


Technical Skills

SNo Primary Skill Proficiency Level * Rqrd./Dsrd.
1 Adobe Marketo PL4 Required