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AT&T Lead Product Marketing Manager FirstNet Mission Critical is a seasoned professional skilled in developing and implementing product strategy for highly complex products and services specifically designed for public safety. As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customer needs and ensures the development of a compelling customer experience; driving results and product accountability.
Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following:
Responsible for the success of a product or group of products that are part of our mission critical communications solutions through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications.
Be product owner throughout the life cycle
Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
Provide continuing product surveillance and management of established product to attain financial objectives
Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
Develop business plans and product positioning in the marketplace.
Provide readout to leadership level regarding products and plans as assigned
Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader
Work with marketing and sales operations teams to develop service delivery and channel enablement plans
Develop compelling positioning and value proposition and selling tools
Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities
Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share
Recommend and implement changes required to be competitive
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities
Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution
Motivate others to action and provide leadership qualities as needed
Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization
Acts as team lead as needed to provide leadership to less experienced professionals.
Five years product management experience
Experience in public safety mission critical communication
Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team
Product launch and lifecycle management experience
Previous experience leading a cross-functional organization in executing projects from ideation to completion
Strong analytic and fact-based decision-making skills
Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment
Must possess both outstanding written and oral communication skills
Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
The successful candidate will be able to perform the following with or without reasonable accommodation: Ability to operate a personal computer, wireless equipment, copier and fax
Six or more years product management experience, preferably in public safety-focused new product development
Experience and technical subject matter expertise in Land Mobile Radio (LMR) technology, LMR interoperability, and LMR to LTE/Broadband PTT interoperability
Familiarity with 3GPP Mission Critical standards (e.g. MCPTT, MC Video, MC Data, Proximity Services)
Experience with public safety push-to-talk communication and operating procedures
Experience with public safety dispatch solutions, interoperability and operating procedures
Product management experience within high tech, software and/or wireless/telecom industry highly desired.