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Audience Engagement Editor for Frontline at WGBH in Boston, Massachusetts

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time





Job Description:

WGBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

DEPARTMENT OVERVIEW

Since its inception in 1983, FRONTLINE has served as PBS’s flagship public affairs series. Hailed upon its debut as “the last best hope for broadcast documentaries,” FRONTLINE’s stature over 30 seasons is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. FRONTLINE never shies away from tough, controversial issues or complex stories. In an age of anchor celebrities and snappy sound bites, FRONTLINE remains committed to providing a primetime venue for engaging reports that fully explore and illuminate the critical issues of our times.

JOB OVERVIEW

FRONTLINE, the nation's most respected investigative documentary series on television, is seeking an Audience Engagement Editor with stellar writing skills and deep social media prowess to help us aggressively grow our audience, our email subscriber list, and our brand recognition through the use of social media, email marketing, innovative partnerships, and real-time engagement.

The successful candidate will be a news junkie with an instinct for what’s trending. He/she knows how to capitalize on those driving trends day in and day out. We seek someone who has proven success building and engaging audiences on the world’s biggest social networks (including Facebook, YouTube, Twitter and Instagram) as well as niche social spaces (Twitch, Reddit, TikTok.)

Our Audience Engagement Editor must stay abreast of emerging social trends in the digital media space so that he/she can leverage them on behalf of FRONTLINE. We are seeking a natural collaborator, who has the ability and skills to work with people from every department within our newsroom. Part strategist, part project manager and part social content creator, this will person play an important role in amplifying all of FRONTLINE’s award-winning work.

If you are deeply familiar with social media and SEO best practices, possess keen editorial judgment, have a passion for storytelling, we want to hear from you!

RESPONSIBILITIES


  • Manage daily and weekly postings across FRONTLINE’s main social media channels, not limited to, but including Facebook, Twitter, Instagram, LinkedIn and YouTube.


  • Create social content that helps transform FRONTLINE’s longform journalism into native social storytelling. This might include graphics, GIFs, vertical stories, and/or digital videos.


  • Identify and communicate with thought-leaders and influencers for each project, inviting them to share and participate in digital conversations about our journalism.


  • Produce FRONTLINE’s signature “second screen” Twitter experience that publishes live and in conjunction with all of our PBS broadcast premieres.


  • Manage the audience engagement side of all editorial partner relationships.


  • Maintain FRONTLINE’s social editorial content calendar, working across departments to create and surface smart moments from FRONTLINE’s archive to share in a contextualized and timely way,


SKILL SET


  • Must be comfortable managing fast-moving, detailed projects on time and budget.

  • Candidates should have strong written and verbal communications skills, including crisis communications, copyediting, with an ability to tailor content to media, web and marketing platforms. 

  • Superior organizational skills are essential.

  • Must be able to multi-task and work well under pressure.

  • Strong interpersonal skills; proven ability to work both independently and collaboratively, and an extensive attention to detail are essential.

EDUCATION AND EXPERIENCE

Bachelor’s Degree required. Candidates should have a minimum of 5 years of experience in social media marketing; experience within the journalism space is preferred. Experience should ideally include broadcast, online and social media campaigns.

JOB SPECIFICS

This is a staff position

#LI-AMZ

WGBH is an equal opportunity employer. The community and audience we serve is diverse, and we wish to foster that diversity in our workplace. Toward that end, WGBH does not discriminate against individuals in hiring, employment or promotion on the basis of race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, handicap or disability, veteran or military status, political belief, pregnancy, genetic information or any other characteristic protected by law.