Posted in Other 30+ days ago.
Type: Full Time
**Marketing Campaign Strategist** **Description** We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. **Summary** Pearson's North America Marketing organization is seeking a Marketing Campaign Strategist to join a highly collaborative and fast moving team dedicated to driving modern marketing campaigns for our digital higher education courseware products and platforms. In this role you will partner cross-functionally to develop 1:1 and 1:few marketing tactics designed to engage with various audiences. This role is critical in reaching the marketing pipeline goals set by Pearson, aligned to the sales revenue targets. The ideal candidate should have a proven track record of creating marketing strategies that can be delivered across digital/inbound and outbound channels to drive engagement. This position requires a high level of creativity and innovation, as well as the ability to use data-driven insights to create and optimize multi-touch marketing programs. A successful candidate will have a passion for taking the complex and making it simple and should be detail-oriented, agile, and committed to meeting tight deadlines. **Key Responsibilities** + Work with subject matter experts and sales teams to understand the business priorities and incorporate the needs of the business into an integrated 1:few and 1:many marketing strategy. + Apply a balance of analytical and strategic thinking skills, while being focused on producing and executing high quality campaigns. + Proactively engage with the sales and product teams to coordinate, communicate, and prioritize the impact of marketing activities. + Oversee the planning, implementation, development of campaigns to support a subset of offerings. Delivering on KPIs and communicating results. + Design and execute strategic marketing campaigns across a broad mix of tactics including marketing automation that achieve MQL and pipeline goals. + Collaborate with key colleagues to develop virtual and in-person events and webinar strategy to reach customers and prospects. + Identify opportunities to improve marketing effectiveness with a focus on the customer journey. + Partner with internal marketing teams to measure and analyze marketing campaigns and demand waterfall and establish a regular reporting cadence with marketing and sales counterparts. + Work within cross-functional teams, using data and analytics and technologies to drive decisioning. + Prepare & present materials/findings both internally and externally for the marketing communications area supported. **Qualifications** **Qualifications** + Bachelor's degree in marketing, communications, business, or related field required + Minimum 5 years of B2B experience in campaign strategy marketing models + Prior experience in successfully working with transformational sales team to achieve mutual results. + Ability to think strategically, prioritize tasks, and execute with attention to detail + Knowledge of best practices in modern marketing campaign strategy development and persona-centric content creation. + Familiarity with SEO/SEM and Google Analytics + Energetic, high performer with a willingness to take initiative and be resourceful + Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas. + Excellent ideation and strategic problem solving skills to guide team discussion and problem solving with consideration of multiple factors and stakeholders. **Key Attributes** + Expertise - You have a depth and breadth of expertise in your specialized field and can provide expertise to various stakeholders. You demonstrate knowledge of best practices within your area of specialism and how it integrates with related areas of the business. + Accountability and Ownership - You take ownership and accountability for targets and drive achievement through effective leadership, determination and motivation to succeed. You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors taking into consideration set goals. You solve problems by using expertise to evaluate multiple sources of information, and creating innovative solutions to problems. You seek information from internal and external sources, prioritizing and analyzing potential solutions in complex or new situations. + Building Partnerships - You identify opportunities and take action to build strategic relationships between your area and other teams, departments and organizations to help achieve business goals. You develop relationships with senior leaders across the organization, customers and suppliers and negotiate internally also at senior levels regarding important issues within your own area. + Communication and Collaboration - You are able to clearly convey information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand as well as retain the message. You communicate points of view in a compelling way and with expertise across a wide range of projects as well as across internal & external clients. You have great collaboration skills and are able to work effectively across teams regardless of reporting lines. + Aligning Performance for Success - You lead through providing technical direction across the business and/or through a team and achieve the completion of substantial projects, operations or customer objectives. You have the ability to guide others in accomplishing work objectives; setting performance goals; achieving targets and creating a learning environment comes naturally to you. You recognize the impact of change on others, and lead through positive behavior and coaching. + Analytical Skill and Learning Agility - You take a systematic, structured view of situations, while staying focused on the execution and delivery. You have the capacity to be open to new ideas and comfortable exploring areas where there is ambiguity. + Innovation - Generating innovative solutions in work situations; out of the box approaches; trying different and novel ways to deal with challenges and focusing on opportunities to aid achievement of product delivery are reflected in your ways of working. + Deliver Results - You have a track record transforming strategy into executable action plans and also a great track record of successful achievement against set execution. + Time Management & Organization - You possess excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines as well as manage resources effectively and make data-driven decisions. + Brave - Resilient and operating well under pressure and tight deadlines + Accountable - Has integrity, sets clear expectations and delivers what is promised + Decent - Does the right thing, represents Pearson's values and promotes the company's mission in day-to-day behavior, and is a trusted confidant to colleagues and external partners + Imaginative - Innovative, is solutions-orientated and unafraid to try new things, and uses insights to tell Pearson's story in a compelling and simple fashion suited to the relevant audiences **Primary Location:** US-RE-Remote **Work Locations:** US-Remote Remote **Job:** Marketing **Organization:** North America **Employee Status:** Regular Employee **Job Type:** Standard **Shift:** Day Job **Job Posting:** Jun 22, 2020 **Job Unposting:** Jun 27, 2020 **Schedule:** Full-time Regular **Req ID:** 2006204Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to